SoulWow Campaign Aims to Get Catholics to Confess Their Sins
Vincent Salera — April 3, 2009 — Pop Culture
References: soulwow
The Catholic Church has hundreds of priests in the Brooklyn, Queens and Long Island areas ready to listen to your confessions this coming Holy Week. The Catholic Dioceses of Brooklyn and Rockville Center (with the help of the Forza Migliozzi agency) created SoulWow with a goal of filling confessional booths in Brooklyn, Queens, and Long Island on Monday, April 6.
I love their infomercial-style website copy that says, “Get that almost baptized feeling!â€
Implications - Because consumers respond so well to recognizable social memes, and because Internet videos are so ubiquitously viewed, it's important for businesses to reference or otherwise piggy-back on the success of viral content. Those that do will find favor among individuals who look for in-tune, relevant companies to buy from.
I love their infomercial-style website copy that says, “Get that almost baptized feeling!â€
Implications - Because consumers respond so well to recognizable social memes, and because Internet videos are so ubiquitously viewed, it's important for businesses to reference or otherwise piggy-back on the success of viral content. Those that do will find favor among individuals who look for in-tune, relevant companies to buy from.
Trend Themes
1. Catholic Confession Trend - The SoulWow campaign from the Catholic Dioceses of Brooklyn and Rockville Center reflects a growing trend towards the use of social media campaigns to boost participation in traditional religious practices.
2. Viral Social Meme Trend - Businesses can benefit from using recognizable social memes in their marketing materials, as demonstrated by SoulWow's humorous and catchy infomercial-style website copy.
3. Innovative Religious Marketing Trend - The SoulWow campaign is an example of innovative marketing strategies being employed by religious organizations to increase engagement with younger audiences.
Industry Implications
1. Religious Organizations - Religious organizations can benefit from using innovative marketing campaigns to reach new audiences and increase participation in traditional practices.
2. Digital Marketing - The success of the SoulWow campaign highlights the importance of incorporating viral social memes and humor in digital marketing strategies.
3. Advertising and Promotion - The SoulWow campaign is an example of a successful advertising and promotion campaign that uses humor and social media to reach and engage audiences.
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