NASASEASONS Debuts Its Fall/Winter 2019 Lookbook
References: nasaseasons & highsnobiety
Fall/Winter 2019 seasons boasts a youthful collection by contemporary streetwear label NASASEASONS. Apparel items from this range include t-shirts that are tie-dyed for a playful effect, function-forward cargo pants, "Loro Piana wool sweaters," comfy hoodies, and shirts that subscribe to the bowling aesthetic. All of these items are adorned with intricate and vibrant graphics, allowing NASASEASONS to "stay true to its DNA, [whilst] continuing to explore irreverent youth culture in the age of Instagram."
The fashion-forward youthful collection for the Fall/Winter 2019 season is identified by catchphrases like 'Sell Your Soul' that exude a mysterious and a more cynical demeanor. The offerings are made available to consumers through NASASEASONS' e-commerce platform, as well as select retailers.
The fashion-forward youthful collection for the Fall/Winter 2019 season is identified by catchphrases like 'Sell Your Soul' that exude a mysterious and a more cynical demeanor. The offerings are made available to consumers through NASASEASONS' e-commerce platform, as well as select retailers.
Trend Themes
1. Playful Tie-dye Apparel - Disruptive innovation opportunity: Develop a sustainable and eco-friendly tie-dye process for apparel that appeals to youthful and fashion-forward consumers.
2. Function-forward Cargo Pants - Disruptive innovation opportunity: Integrate smart technology or innovative materials into cargo pants to enhance functionality and meet the demands of modern consumers.
3. Irreverent Graphic Streetwear - Disruptive innovation opportunity: Combine bold graphic designs with augmented reality technology to create an immersive and interactive streetwear experience.
Industry Implications
1. Fashion Industry - Disruptive innovation opportunity: Leverage sustainable and innovative manufacturing techniques to meet the growing demand for youthful and fashion-forward apparel.
2. E-commerce Industry - Disruptive innovation opportunity: Develop advanced personalized recommendation algorithms to enhance the online shopping experience for customers seeking unique and trendy fashion items.
3. Technology Industry - Disruptive innovation opportunity: Create augmented reality platforms or applications specifically tailored for the fashion industry, enabling brands to showcase their graphic streetwear in a virtual environment.
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