The NFL and the Shoe Surgeon Launch Youth Activations
References: nflcommunications
A series of youth activtions that supercharge the local community will result from a new strategic partnership between The National Football League and Dominic Ciambrone (also known as The Shoe Surgeon). This multi-faceted collaboration seeks to bring people together through fashion, football, and philanthropy.
The NFL x Shoe Surgeon partnership boasts youth activations through a monthly series of SRGN Academy customization clinics. These are hosted in partnership with Big Brother Big Sisters of America. Each session hosts fifteen local Littles and their Bigs to "push the boundaries and express themselves."
The second initiative feature creative direction for the My Cause My Cleats project. The Shoe Surgeon will pair local designers with NFL players. Each relationship will deliver a pair of custom cleats that will drive awareness for a cause that the NFL player chooses.
Image Credit: NFL
The NFL x Shoe Surgeon partnership boasts youth activations through a monthly series of SRGN Academy customization clinics. These are hosted in partnership with Big Brother Big Sisters of America. Each session hosts fifteen local Littles and their Bigs to "push the boundaries and express themselves."
The second initiative feature creative direction for the My Cause My Cleats project. The Shoe Surgeon will pair local designers with NFL players. Each relationship will deliver a pair of custom cleats that will drive awareness for a cause that the NFL player chooses.
Image Credit: NFL
Trend Themes
1. Community-supporting Activations - Brands and organizations can form strategic partnerships that supercharge the local community, combining areas of interest like fashion and sports to impact local youth.
2. Monthly Customization Clinics - Hosted in partnership with local organizations, monthly customization clinics allow Littles to explore self-expression and push creative boundaries with the help of supportive mentors and facilitators.
3. Collaborative Cause Awareness Campaigns - By bringing together NFL players and local designers to create custom shoes that raise awareness and funds for charitable causes, brands can spark creative solutions and meaningful dialogue around issues important to local communities.
Industry Implications
1. Youth Mentorship Programs - Organizations can partner with local mentorship programs like Big Brothers Big Sisters to provide unique experiences and skill-building opportunities to youth, such as fashion customization clinics and sports events.
2. Sports Apparel and Accessories - Brands in the sports apparel and accessories industry can collaborate with local designers and athletes to co-create products that promote causes and spark dialogue, while boosting awareness of their brand and showing a commitment to community impact.
3. Event Planning and Production - Event planners and production companies can leverage partnerships with local organizations and celebrities to create unique experiences that engage and inspire community members, while generating publicity and positive brand sentiment.
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