Your Profile on Your Lover's Hand
Going Like Sixty — December 25, 2007 — Fashion
References: fitzsu & luxurylaunches
Give this ring to your lover and there will be some explaining to do. You'll have to explain that the ring is designed exclusively from your profile. Futuristic in looks from Contura, the ring is platinum, but stainless and precious metal rings are available. It is your image, saved forever, and on your lover's hand.
As the company website proclaims, "There is hardly a ring on the market that is more personal, more individual and more emotional that the Contura. Take your loved one's profile with you everywhere you go -- who could want more?"
Implications - Consumers' perennial desire for innovative, personalized products extends to one-of-a-kind wedding jewelry. Wedding bands that are open for customization will appeal most to this market.
As the company website proclaims, "There is hardly a ring on the market that is more personal, more individual and more emotional that the Contura. Take your loved one's profile with you everywhere you go -- who could want more?"
Implications - Consumers' perennial desire for innovative, personalized products extends to one-of-a-kind wedding jewelry. Wedding bands that are open for customization will appeal most to this market.
Trend Themes
1. Customizable Wedding Bands - Opportunities for personalized, one-of-a-kind wedding jewelry.
2. Futuristic Ring Designs - Innovative and unique ring designs that cater to consumers looking for something different.
3. Emotional Jewelry - Jewelry that holds sentimental value and carries personal meaning for the wearer.
Industry Implications
1. Jewelry Manufacturing - Manufacturers can offer customizable wedding bands to cater to consumers' desire for personalized jewelry.
2. Fashion and Accessories - Fashion brands can incorporate futuristic ring designs into their collections to appeal to customers seeking unique and innovative accessories.
3. Technology - Technological advancements can be leveraged to create jewelry that holds emotional value, such as rings featuring personal profiles, offering disruptive innovation in the jewelry industry.
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