Branding for YOLO Sweets Encourages Treating Yourself
Laura McQuarrie — May 22, 2014 — Lifestyle
References: isabelarodrigues.org & thedieline
Offering a decadent collection of brownies, cookies and chocolate, the YOLO brand totally embodies the phrase "you only live once." The treats are presented with youthful colors that are vibrant and throw caution to the wind—who needs to count calories?
Branding and packaging for the fun collection of sweets was designed by Isabela Rodrigues of the Sweety Branding Studio in Brazil and it puts an emphasis back on the enjoyment of food, versus worrying about it.
The brand name of the sweets speaks very strongly for itself, which makes it incredibly tempting and hard to choose between indulging in a mocha-flavoured milk, chocolate-covered coffee or a chocolate and macadamia brownie. Then again, if you've adopted a YOLO attitude, why just limit yourself to one treat?
Branding and packaging for the fun collection of sweets was designed by Isabela Rodrigues of the Sweety Branding Studio in Brazil and it puts an emphasis back on the enjoyment of food, versus worrying about it.
The brand name of the sweets speaks very strongly for itself, which makes it incredibly tempting and hard to choose between indulging in a mocha-flavoured milk, chocolate-covered coffee or a chocolate and macadamia brownie. Then again, if you've adopted a YOLO attitude, why just limit yourself to one treat?
Trend Themes
1. Fun Food Branding - Branding that emphasizes enjoyment of food rather than worrying about it presents opportunities for playful and memorable marketing campaigns.
2. YOLO Marketing - Encouraging consumers to embrace a YOLO attitude when it comes to indulging in treats allows for creative brand messaging and promotion.
3. Decadent Desserts - The popularity of indulgent sweets like brownies and chocolate-covered treats presents opportunities for innovative and unique product offerings.
Industry Implications
1. Food and Beverage - Companies in the food and beverage industry can capitalize on trends of fun and indulgence by creating unique and playful products that prioritize enjoyment over dietary restrictions.
2. Marketing and Advertising - Businesses in the marketing and advertising industry can leverage YOLO messaging and branding to create memorable and engaging campaigns for indulgent treats.
3. Packaging and Design - Designers and companies in the packaging industry can experiment with vibrant and playful designs that evoke a sense of youthful joy and carefree indulgence.
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