'Chobani Gimmies' is a New Line of Fun, Nutritious Yogurts for Kids
Laura McQuarrie — December 1, 2018 — Lifestyle
References: chobani & prnewswire
'Chobani Gimmies' is the name of a new line of yogurts for kids and the biggest launch from the brand since Chobani Flip was introduced.
With bright packaging designs, fun characters and memorable names, products like drinkable milkshakes, pouches, tubes and more undoubtedly appeal to kids and parents alike. While Chobani Gimmies Crunch has two times the protein than the leading kids' mix-in yogurt, the Chobani Gimmies Milkshakes and Chobani Gimmies Tubes boast less sugar than comparable products.
To bring the vision for Chobani Gimmies to life, Chobani worked with parents and kids across the United States. According to Chief Marketing Officer Peter McGuinness on the involvement of kids in the making of Chobani Gimmies, "[The] flavors and packaging were so exciting, multiple kids said 'please gimme one,' and we said 'that's the name.' We kid-sourced the name."
With bright packaging designs, fun characters and memorable names, products like drinkable milkshakes, pouches, tubes and more undoubtedly appeal to kids and parents alike. While Chobani Gimmies Crunch has two times the protein than the leading kids' mix-in yogurt, the Chobani Gimmies Milkshakes and Chobani Gimmies Tubes boast less sugar than comparable products.
To bring the vision for Chobani Gimmies to life, Chobani worked with parents and kids across the United States. According to Chief Marketing Officer Peter McGuinness on the involvement of kids in the making of Chobani Gimmies, "[The] flavors and packaging were so exciting, multiple kids said 'please gimme one,' and we said 'that's the name.' We kid-sourced the name."
Trend Themes
1. Fun Food Packaging - There is an opportunity for other food brands to follow suit and create packaging that appeals to children.
2. Healthier Kids' Snacks - Food manufacturers can develop nutritious and fun snack options like Chobani Gimmies to meet parents' demand for healthier snacks for their children.
3. Crowdsourcing Product Ideas - More companies can engage with their target demographic in the product development process to ensure it resonates with them, as Chobani did with the Gimmies line.
Industry Implications
1. Food and Beverage - Chobani Gimmies highlights the potential for brands to create better-for-you products for children in this industry.
2. Packaging - There is an opportunity in the packaging industry to create fun and eye-catching designs that appeal to children and drive sales.
3. Consumer Insights - There is an opportunity for companies specializing in consumer insights to partner with brands to ensure their products resonate with their target demographic, as Chobani did with Gimmies.
2.9
Score
Popularity
Activity
Freshness
