YogOaty is a Single-Serve Pouch Marketed Towards Parents
Mishal Omar — April 7, 2017 — Lifestyle
References: packagingnews
The healthy brand Shaken Udder, mostly known for its nutritious milkshakes, is now offering YogOaty pouches that contain a variety of healthy ingredients.
The pouches come in three different flavors including a Mega Mango & Peach, a Smashing Strawberry & Banana, and an Awesome Apricot and Vanilla. The attention-grabbing names work to ensure that consumers are aware of the product's target demographic. Along with fruit and yogurt, the YogOaty pouches contain oats,feature only natural ingredients and have no added sugar. The playful imagery of the brand's logo is featured front-and-center on the pouches, and works to grab the attention of parents of young children.
The YogOaty pouches are a nutritious and portable snack that can be easily packed in children's lunchboxes, or consumed on-the-go.
The pouches come in three different flavors including a Mega Mango & Peach, a Smashing Strawberry & Banana, and an Awesome Apricot and Vanilla. The attention-grabbing names work to ensure that consumers are aware of the product's target demographic. Along with fruit and yogurt, the YogOaty pouches contain oats,feature only natural ingredients and have no added sugar. The playful imagery of the brand's logo is featured front-and-center on the pouches, and works to grab the attention of parents of young children.
The YogOaty pouches are a nutritious and portable snack that can be easily packed in children's lunchboxes, or consumed on-the-go.
Trend Themes
1. Healthy Snack Pouches - Disruptive innovation opportunity: Explore new flavors and ingredients that cater to health-conscious consumers.
2. Convenient On-the-go Snacking - Disruptive innovation opportunity: Develop packaging and product designs that are attractive to parents and easy for children to consume.
3. Natural and Nutritious Foods - Disruptive innovation opportunity: Create more product options that prioritize natural ingredients and have no added sugar.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Collaborate with nutritionists and dietitians to develop healthier food options for consumers.
2. Children's Snacks - Disruptive innovation opportunity: Design snacks specifically targeted towards children that meet nutritional requirements.
3. Packaging and Branding - Disruptive innovation opportunity: Innovate creative and eye-catching packaging solutions that appeal to parents and children.
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