iClick Launches New Metaverse Livestreaming Platform Called Arohar
Niko Pajkovic — June 28, 2022 — Tech
References: iclick & martechseries
iClick Interactive, a leading Chinese cloud platform, has announced the launch of an all-new live-streaming app designed specifically for the metaverse called Arohar.
According to the company, the new app will combine AI, AR, and 3D technology to offer brands a ground-breaking way to live stream metaverse expereinces. The new platform boasts a wide range of exciting live stream features, including 3D avatars, high-quality virtual backgrounds, multi-scene switching, screen sharing, and AR facial micro-expression tracking.
"Arohar will be a key driver in our overseas market strategy as we focus on innovation to drive robust growth. iClick will continue to seek business opportunities in the metaverse while further accelerating the development of our SaaS product matrix to address brands’ challenges in the face of rapidly evolving business models and market," said Frankie Ho, iClick’s President of International Business.
Image Credit: iClick
According to the company, the new app will combine AI, AR, and 3D technology to offer brands a ground-breaking way to live stream metaverse expereinces. The new platform boasts a wide range of exciting live stream features, including 3D avatars, high-quality virtual backgrounds, multi-scene switching, screen sharing, and AR facial micro-expression tracking.
"Arohar will be a key driver in our overseas market strategy as we focus on innovation to drive robust growth. iClick will continue to seek business opportunities in the metaverse while further accelerating the development of our SaaS product matrix to address brands’ challenges in the face of rapidly evolving business models and market," said Frankie Ho, iClick’s President of International Business.
Image Credit: iClick
Trend Themes
1. Metaverse Livestreaming - The rise of Metaverse livestreaming offers the opportunity for businesses to create immersive experiences that merge reality and virtual reality.
2. AI-enhanced Livestreaming - The integration of AI technology into livestreaming paves the way for businesses to offer personalized, interactive content to their audiences.
3. AR Virtual Backgrounds - The use of AR virtual backgrounds in livestreaming could revolutionize the way that brands engage with customers, offering a unique and interactive experience.
Industry Implications
1. Marketing and Advertising - The integration of metaverse livestreaming into marketing and advertising strategies presents a new frontier for businesses to create innovative campaigns and attract a wider audience.
2. Entertainment - The use of metaverse livestreaming and AI technology in the entertainment industry provides new opportunities for immersive and interactive experiences for fans.
3. E-commerce - Integrating metaverse livestreaming in e-commerce platforms could offer businesses a new way to showcase their products and provide interactive experiences to customers.
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