The Yii Fall/Winter 2014 Campaign Embodies Conceptual Elegance
Jana Pijak — June 26, 2014 — Marketing
References: y-ii.net & fuckingyoung.es
The Yii Fall/Winter 2014 campaign embraces conceptual design details. This vivid advertorial is lensed by photographer Zhonglin who captures his model star amidst a bright studio setting.
Playing with proportion, the Yii Fall/Winter 2014 collection highlights over-sized turtleneck sweaters and cocooned coat garments that are some of its most memorable pieces.
In addition to its sculptural silhouettes, this menswear line experiments with textile prints and highlights graphic collage imagery that is distinctive and artfully bold. The collection's exaggerated knits are paired alongside collage pattern sweatshirts, tailored jackets and pleated shorts that are equipped with plenty of pockets.
Marrying aesthetics with function, this menswear collection highlights vanguard pieces with a purpose. Whether integrated with pockets or removable panels, the pieces nod to fashion's bright future.
Playing with proportion, the Yii Fall/Winter 2014 collection highlights over-sized turtleneck sweaters and cocooned coat garments that are some of its most memorable pieces.
In addition to its sculptural silhouettes, this menswear line experiments with textile prints and highlights graphic collage imagery that is distinctive and artfully bold. The collection's exaggerated knits are paired alongside collage pattern sweatshirts, tailored jackets and pleated shorts that are equipped with plenty of pockets.
Marrying aesthetics with function, this menswear collection highlights vanguard pieces with a purpose. Whether integrated with pockets or removable panels, the pieces nod to fashion's bright future.
Trend Themes
1. Exaggerated Proportions - Designers can experiment with oversized and exaggerated silhouettes for a bold and memorable fashion statement.
2. Graphic Collage Imagery - Incorporating bold and artful graphic collage prints into fashion design can create highly distinctive clothing items.
3. Marrying Aesthetics with Function - Designers can create purposeful and functional clothing items, such as jackets or shirts with pockets or removable panels, without sacrificing aesthetic appeal.
Industry Implications
1. Fashion and Clothing - Fashion designers can incorporate the trend of exaggerated proportions and graphic collage prints into their clothing lines for a unique and memorable collection.
2. Textile Printing and Design - There is a growing demand for bold and distinctive graphic prints to be incorporated into textiles, providing an opportunity for textile printing and design companies to provide these services to fashion designers.
3. Product Design - Designers and product developers can explore opportunities to create hybrid clothing items that marry aesthetics with function, such as clothing items with removable or multi-purpose panels, pockets, or accessories.
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