The One DNA Yesterday Today Tomorrow Sweatshirt Honors Women
Grace Mahas — January 20, 2021 — Social Good
References: onedna.earth & urbanoutfitters
Lifestyle brand One DNA offers "gender-neutral apparel breaks down the boundary between womenswear and menswear without sacrificing style." The brand recently launched the Yesterday Today Tomorrow Sweatshirt, an oversized sweater in jersey fleece that boasts the ‘Yesterday Today Tomorrow’ graphic in green.
This brand will appeal to conscious consumers as "brand name collections in safe and fair conditions at independent workshops in New York City. Their collections are made to wear and repair over the long term, and the brand regularly offer eco-conscious items." Moreover, due to the brand's dedication to improving the quality of life for women, One DNA donates a portion from the sales of their Women Are Powerful collection to The National Women’s Law Center.
Image Credit: One DNA
This brand will appeal to conscious consumers as "brand name collections in safe and fair conditions at independent workshops in New York City. Their collections are made to wear and repair over the long term, and the brand regularly offer eco-conscious items." Moreover, due to the brand's dedication to improving the quality of life for women, One DNA donates a portion from the sales of their Women Are Powerful collection to The National Women’s Law Center.
Image Credit: One DNA
Trend Themes
1. Gender-neutral Apparel - The shift towards gender-neutral apparel highlights opportunities to expand clothing options and services towards all genders.
2. Eco-conscious Fashion - The trend towards eco-conscious fashion presents opportunities for businesses to incorporate sustainable materials and practices into their production process.
3. Women Empowerment - The growing trend of supporting women and advocating for their empowerment creates opportunities for brands to promote gender equality and make a positive social impact.
Industry Implications
1. Fashion Industry - There is a need for the fashion industry to respond to the shift towards more inclusive and sustainable fashion options.
2. Social Impact Industry - The trend of brands promoting women empowerment suggests a need for businesses to integrate social impact practices into their operations.
3. Textile Industry - The demand for sustainable and eco-friendly materials and production processes presents opportunities for innovation and growth in the textile industry.
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