'Ye Olde Exploding Yule Log' Takes the Fireplace Video to the Extreme
Laura McQuarrie — November 24, 2017 — Fashion
References: adweek
For the holidays this year, Old Spice decided to put its own unique stamp on the looping fireplace video with 'Ye Olde Exploding Yule Log.'
Naturally, Ye Olde Exploding Yule Log takes the kind of content that can be found on the fireplace channel to the extreme, as it features Terry Crews' face in the middle of the flames that continuously erupt for an hour. Unlike many of the looping fireplace videos that feature the same sights and sounds over and over, this one from Old Spice will keep fans looking out for the face of Crews, as he delivers lines like "Hello," "It's me!" and "Scrub behind your ears!" in between long pauses, one at a time.
Throughout the video, Old Spice is spotlighted as the perfect stocking stuffer gift.
Naturally, Ye Olde Exploding Yule Log takes the kind of content that can be found on the fireplace channel to the extreme, as it features Terry Crews' face in the middle of the flames that continuously erupt for an hour. Unlike many of the looping fireplace videos that feature the same sights and sounds over and over, this one from Old Spice will keep fans looking out for the face of Crews, as he delivers lines like "Hello," "It's me!" and "Scrub behind your ears!" in between long pauses, one at a time.
Throughout the video, Old Spice is spotlighted as the perfect stocking stuffer gift.
Trend Themes
1. Extreme Fireplace Videos - Opportunity to create innovative and attention-grabbing fireplace videos that push the boundaries of traditional content.
2. Celebrity Endorsement in Holiday Advertising - Disruptive potential in leveraging popular celebrities in holiday-themed advertisements to create memorable and engaging content.
3. Interactive Brand Experiences - Opportunity to incorporate interactive elements in brand experiences, such as inserting a celebrity's face into a video, to enhance consumer engagement.
Industry Implications
1. Branded Entertainment - Disruptive innovation opportunities in creating unique and entertaining content for brands to engage with their target audience.
2. Holiday Advertising - Opportunity for disruptive innovation in the holiday advertising industry by incorporating new and unexpected elements into traditional concepts.
3. Digital Marketing - Opportunity to disrupt the digital marketing landscape with the use of interactive and engaging content like extreme fireplace videos.
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