Yasya Minochkina’s SS 2014 Lookbook is a Workout Motivator
Vasiliki Marapas — November 12, 2013 — Luxury
References: nowfashion & trendland
The Yasya Minochkina SS 2014 lookbook favors sculpted silhouettes, pastel hues and a minimalist aesthetic. Each photograph, shot by Romain Bernardie James, is inspired by workout discipline. The models do reverse pushups, weight lift reps and squats without breaking a sweat. Minochkina’s clean lines are reminiscent of work out gear, but her choice in fabrics (wet silk, wool and polyamide, among others) suggest that it’s probably not a replacement for your faithful yoga pants and cotton t-shirts.
However, if you’re lounging at the country club, Minochkina’s tennis skirts, windbreakers, sneakers and floppy hats are definitely chic, sporty options. Next time you have some downtime for a friendly tennis match or quick rooftop mojito, consider donning one of Minochkina’s cropped trousers or athletic-inspired jumpers and track jackets.
However, if you’re lounging at the country club, Minochkina’s tennis skirts, windbreakers, sneakers and floppy hats are definitely chic, sporty options. Next time you have some downtime for a friendly tennis match or quick rooftop mojito, consider donning one of Minochkina’s cropped trousers or athletic-inspired jumpers and track jackets.
Trend Themes
1. Minimalist Sportswear - Opportunity for fashion brands to adopt minimalist aesthetics in creating activewear.
2. Athletic-inspired Fashion - Opportunity for fashion brands to create trendy clothing with athletic aesthetics.
3. Athleisure Fashion - Opportunity for fashion brands to create clothing that can be worn for both athletic and leisure activities.
Industry Implications
1. Fashion - Fashion brands can tap into the trend of minimalist sportswear and athletic-inspired fashion.
2. Fitness - Active lifestyle adopters can use this trend to wear stylish yet functional clothing to support their workout regimens.
3. Hospitality - Hotels and leisure establishments can incorporate athleisure fashion into their dress code to cater to the trend-conscious guests.
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