Oliver's Market Oliver’s Own Oils and Vinegars are High-Quality
Michael Hemsworth — June 3, 2023 — Lifestyle
References: oliversmarket & storebrands
The Oliver's Market Oliver’s Own oils and vinegars are being added to the Sonoma County, California-based grocer's private label range to help shoppers easily access a range of high-quality products for their favorite recipes. The product range was developed in partnership with one of the top curators of oils and vinegars in the US, and supported by the brand's buying team's formal training and expertise. The products are priced ranging from $12.99 to $19.99 and range from simple to spiced to help chefs prepare recipes on the fly or opt for something that's ready to serve.
Conventional and Specialty Grocery Buyer Shawn Reilly spoke on the Oliver's Market Oliver’s Own oils and vinegars saying, "From the everyday Extra Virgin Olive Oil, to the single variety oils, the infused oils, and the outstanding balsamic vinegars, these delicious oils and vinegars will enhance every meal where they are used. The beautiful packaging and excellent quality also makes them a great gift.”
Conventional and Specialty Grocery Buyer Shawn Reilly spoke on the Oliver's Market Oliver’s Own oils and vinegars saying, "From the everyday Extra Virgin Olive Oil, to the single variety oils, the infused oils, and the outstanding balsamic vinegars, these delicious oils and vinegars will enhance every meal where they are used. The beautiful packaging and excellent quality also makes them a great gift.”
Trend Themes
1. Private-label Gourmet Foods - Grocers are expanding their private label range to include higher-quality, gourmet products in order to offer shoppers affordable luxury options.
2. Artisanal Oils and Vinegars - Consumers are seeking out unique and flavorful oils and vinegars, creating opportunities for specialty and gourmet food producers to capitalize on this trend.
3. Gift-ready Packaging - There is a growing demand for products with attractive and high-quality packaging that make for great gifts, creating opportunities for brands to differentiate themselves and increase sales.
Industry Implications
1. Grocery Retail - Grocery retailers can leverage this trend to establish their own premium private label brands, increasing customer loyalty and revenue.
2. Specialty Food Producers - Specialty food producers can create unique and high-quality oils and vinegars that cater to consumers seeking out innovative and flavorful products.
3. Gift and Home Goods - Companies specializing in gift and home goods can capitalize on the demand for gift-ready packaging by offering unique and attractive packaging options for gourmet food products.
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