Yamas! Whipped Feta is Made with 45% Feta and 55% Greek Yogurt
Michael Hemsworth — July 12, 2024 — Lifestyle
References: futura-foods & foodbev
Yamas! Whipped Feta has been introduced by Futura Foods as a new product perfect for consumers to keep on hand for dipping and spreading the savory cheese with their favorite recipes. The product comes packaged in a resealable tub to support multi-serve snacking occasions and is crafted with a blend of 45% feta cheese along with 55% Greek yogurt. This gives the dairy product a deliciously creamy and spreadable texture perfect for smearing onto bagels, as a dip and much more.
Senior Marketing Manager at Futura Foods Rhian Kinman spoke on the Yamas! Whipped Feta saying, "As Mediterranean dairy specialists, Futura Foods is perfectly positioned to spot emerging trends from across Europe, and has seen just how versatile whipped feta can be. It's already trending on social media with people creating their own from scratch, so by introducing an authentic ready-made version, that doesn't compromise on quality or flavour and can be grabbed straight from the fridge, we are encouraging more people to incorporate this delicious new format into their diet."
Senior Marketing Manager at Futura Foods Rhian Kinman spoke on the Yamas! Whipped Feta saying, "As Mediterranean dairy specialists, Futura Foods is perfectly positioned to spot emerging trends from across Europe, and has seen just how versatile whipped feta can be. It's already trending on social media with people creating their own from scratch, so by introducing an authentic ready-made version, that doesn't compromise on quality or flavour and can be grabbed straight from the fridge, we are encouraging more people to incorporate this delicious new format into their diet."
Trend Themes
1. Ready-to-eat Gourmet Products - Offering an authentic ready-made version of trendy foods like whipped feta addresses consumer cravings for convenience without sacrificing quality or flavor.
2. Resealable Packaging Solutions - Packaging spreadable cheeses in resealable tubs enhances convenience and supports multi-use consumption, catering to on-the-go snacking habits.
3. Social Media-driven Food Trends - Creating ready-made versions of trending homemade recipes captures consumer interest fueled by social media experiments and culinary influences.
Industry Implications
1. Dairy Production - The dairy industry can benefit from innovative products like whipped feta, which combine traditional elements with new textures and uses.
2. Food Packaging - Advances in resealable packaging for perishable items can significantly enhance product longevity and consumer convenience.
3. Social Media Marketing - Leveraging social media trends to introduce ready-made products enables companies to tap into broader markets and enhance brand engagement.
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