Y7 Studio Boasts a Soundtrack Featuring Drake, Beyonce and Jay-Z
Rebecca Byers — April 1, 2015 — Lifestyle
Y7 Studio is a Brooklyn-based yoga company boasting a talented crop of instructors and beat-heavy soundtrack that perfectly appeals to those more in tune with '6 God' than downward-facing dogs.
In a perfectly branded weekly feature, Y7 Studio hosts hip hop Wednesdays, a series of themed yoga classes that showcase a particular artist each week. Past inspirations include Drake, TLC, N*E*R*D* and a phenomenal-sounding Beyonce versus Jay-Z class.
Given how oversaturated the yoga scene is in Manhattan and Brooklyn, it makes sense that a studio would need to brand itself around a certain aspect of the experience to distinguish itself from competitors. Y7 Studio appeals to the young, pop culturally inclined individual who may or may not be new to yoga, but may need some outside encouragement or motivation to explore various studios.
Image Credit: Y7 Studio
In a perfectly branded weekly feature, Y7 Studio hosts hip hop Wednesdays, a series of themed yoga classes that showcase a particular artist each week. Past inspirations include Drake, TLC, N*E*R*D* and a phenomenal-sounding Beyonce versus Jay-Z class.
Given how oversaturated the yoga scene is in Manhattan and Brooklyn, it makes sense that a studio would need to brand itself around a certain aspect of the experience to distinguish itself from competitors. Y7 Studio appeals to the young, pop culturally inclined individual who may or may not be new to yoga, but may need some outside encouragement or motivation to explore various studios.
Image Credit: Y7 Studio
Trend Themes
1. Soundtrack-themed Experiences - Incorporate unique soundtracks that appeal to customers' interests or fandoms to provide a differentiated experience.
2. Branded Fitness Classes - Create classes that feature a certain artist or brand to tap into customers' passions and leverage those brands' popularity.
3. Pop Culture-infused Fitness - Combine fitness with popular culture to attract a younger, more diverse audience to traditional fitness programs.
Industry Implications
1. Fitness - Gyms and studios can create new engaging class formats or branded classes to attract new customers and retain current ones.
2. Music - Music festivals and events can take cues from these classes by having themed events or integrating artists into the overall experience.
3. Marketing - Marketing agencies can leverage pop culture trends to generate new campaigns that resonate with younger demographics and using their interests to stand out from competitors.
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