Xylobands Let the Audience Become a Part of the Performance
Michael Hines — June 16, 2012 — Marketing
Xylobands are a new concert accessory designed to include fans in the performance. The wristbands are fitted with LED lights and receive radio signals that tell them what colors to flash and when. Xylobands were recently used by Coldplay during its European legs of their tour.
The band handed out 50,000 Xylobands to fans, creating a crazy display of flashing light throughout its performance. The concert-goers were allowed to keep their wristbands as souvenirs afterwards. Bands, singers and rappers have always tried to get the audience involved in the performance, although they usually do it through sing-alongs. The company is currently attempting to expand the use of Xylobands, and is attempting to appeal to bigger brands looking to try a new form of marketing.
The band handed out 50,000 Xylobands to fans, creating a crazy display of flashing light throughout its performance. The concert-goers were allowed to keep their wristbands as souvenirs afterwards. Bands, singers and rappers have always tried to get the audience involved in the performance, although they usually do it through sing-alongs. The company is currently attempting to expand the use of Xylobands, and is attempting to appeal to bigger brands looking to try a new form of marketing.
Trend Themes
1. LED Concert Accessories - There is an opportunity to create and market other LED accessories for concerts to enhance the overall concert experience.
2. Radio Signal-activated Wearables - The use of radio signals to activate wearables can be expanded beyond concerts to other events, such as sports games, conferences and festivals.
3. Crowd-sourced Visual Displays - Creating other visual displays that rely on crowdsourcing can be a new way for brands to engage with their audiences and create engaging experiences.
Industry Implications
1. Entertainment - LED concert accessories and radio signal-activated wearables have the potential to enhance the overall concert and live event experience in the entertainment industry.
2. Marketing and Advertising - The use of Xylobands and radio signal-activated wearables can be an innovative way for brands to engage with their audiences and create unique experiences as part of experiential marketing campaigns.
3. Technology - Companies that develop and manufacture radio signal-activated wearables and LED accessories can capitalize on the opportunity to create innovative products for the entertainment and marketing industries.
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