XY Artist Supplies Packaging Represents the Complex Creative Process
Amelia Roblin — January 14, 2014 — Marketing
References: whitejosh & packagingoftheworld
It's actually surprising how many brands of creative materials have fairly unimaginative labels; such is not the case with XY Artist Supplies packaging. This line of sketching pencils, pens, glues, and rubber cement have been given the attentive treatment of a designer as a means to connect to the inevitably art-minded consumer.
Josh White drew up M. C. Escher-style meandering patterns that take on three-dimensional looks, despite the flat medium. These maze-like motifs are meant to represent the elaborate and exhausting process of developing one's own creative work, ultimately culminating in a moment of clarity -- hopefully. This discovery and instance of understanding is represented by the colored circle in the middle of each piece of XY Artist Supplies packaging, into which the kinked form breaks through.
Josh White drew up M. C. Escher-style meandering patterns that take on three-dimensional looks, despite the flat medium. These maze-like motifs are meant to represent the elaborate and exhausting process of developing one's own creative work, ultimately culminating in a moment of clarity -- hopefully. This discovery and instance of understanding is represented by the colored circle in the middle of each piece of XY Artist Supplies packaging, into which the kinked form breaks through.
Trend Themes
1. Artistic Packaging - Opportunity for brands to differentiate themselves by incorporating imaginative and visually appealing packaging designs for creative materials.
2. Three-dimensional Art - Emerging trend of using three-dimensional art to convey complex ideas and emotions, opening up new creative possibilities for artists.
3. Connection with Consumers - Growing importance of brands connecting with consumers on a deeper level by reflecting the creative process through their packaging and design choices.
Industry Implications
1. Art Supplies - Art supply companies can leverage imaginative packaging designs to capture the attention of artistic consumers and stand out in a competitive market.
2. Graphic Design - Opportunity for graphic designers to explore three-dimensional design concepts and create visually captivating packaging for various products.
3. Branding and Marketing - Brands can utilize the concept of connecting with consumers through innovative packaging designs to enhance their brand image and engage with a creative target audience.
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