Madhappy Joins Salomon on a Pair of the XT-6 FT Sneakers
References: highsnobiety & highsnobiety
Fashion imprint Madhappy is an advocate of mental health as much as it has its hands in fashion and its latest work is made alongside Salomon, detailing the XT-6 FT sneaker model for the season. The sneakers are detailed with a newly elevated technical upper that is paired with Sensifit layering for a touch of comfort. It also has a Mud Contragrip at the base which is perfect for uneven terrains.
Speaking about the new collaboration, Noah Raf, the founder of Madhappy states, “The Salomon Team both in North America and at their HQ have been a true pleasure to work with. Their deep understanding of product and culture has been inspiring and led us to our first project together on the XT-6 FT.”
Image Credit: Casper Kofi
Speaking about the new collaboration, Noah Raf, the founder of Madhappy states, “The Salomon Team both in North America and at their HQ have been a true pleasure to work with. Their deep understanding of product and culture has been inspiring and led us to our first project together on the XT-6 FT.”
Image Credit: Casper Kofi
Trend Themes
1. Collaborative Technical Footwear - Opportunity for fashion and sportswear companies to team up and create innovative sneakers with advanced technology.
2. Mental Health-focused Fashion - Fashion brands can take a stand and promote mental health awareness and support.
3. Elevated Technical Upper - High-tech materials, elevating comfort and functionality in footwear design.
Industry Implications
1. Fashion Industry - Collaboration between fashion companies and sportswear brands provides an opportunity for brand extension and innovation.
2. Sportswear Industry - By partnering with fashion brands, sportswear companies can tap into new markets and offer unique product offerings.
3. Mental Health Industry - Fashion brands can foster mental health awareness and support by extending their brand responsibility beyond just aesthetics.
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