The Wyse Mr. Potato Head Contest Campaign Celebrates St. Patrick's Day
Meghan Young — March 16, 2012 — Special
References: wyseadv & ibelieveinadv
The Wyse Mr. Potato Head Contest ad campaign may not feature the Mr. Potato Head many people are familiar with, but it does illustrate the expectations for this intriguing competition. The first of its kind, this spud contest is to take place on St. Patrick’s Day.
Created in house by Wyse Advertising, the Wyse Mr. Potato Head Contest ad campaign is simple and hilarious. It stars Hot Potato, Tater Tot and Spuddy Holly. These creative interpretations of common potato sayings are only the tip of the iceberg. They whet people’s appetites for more similar sculptures; so much so that the potatoes themselves may be devoured right after. The campaign was art directed by Steve Lageson, who succeeded in making these 'taters seem as human as possible with the most minimal amount of effects added.
Created in house by Wyse Advertising, the Wyse Mr. Potato Head Contest ad campaign is simple and hilarious. It stars Hot Potato, Tater Tot and Spuddy Holly. These creative interpretations of common potato sayings are only the tip of the iceberg. They whet people’s appetites for more similar sculptures; so much so that the potatoes themselves may be devoured right after. The campaign was art directed by Steve Lageson, who succeeded in making these 'taters seem as human as possible with the most minimal amount of effects added.
Trend Themes
1. Creative Advertising Campaigns - Opportunity for businesses to create unique and humorous ad campaigns that engage consumers and create buzz.
2. Artificial Humanization - Potential for brands to humanize non-human entities, like potatoes in this case, to create a connection with consumers.
3. Customized Contests - Possibility to organize customized and unique contests that generate excitement and promote brand awareness.
Industry Implications
1. Advertising - The advertising industry can leverage unique and humorous campaigns to capture consumer attention and promote brand recognition.
2. Food and Beverage - Food and beverage companies can explore artificial humanization to create a stronger emotional connection with customers and stand out from competitors.
3. Event Management - Event management companies can design customized contests to engage participants and create memorable experiences that enhance brand loyalty.
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