Liverpool Gets Stripes for Onitsuka Tiger Store
Daniel Glover — November 22, 2008 — Marketing
References: onitsukatiger & brandrepublic
The city of Liverpool has been covered with tiger stripes to mark the arrival of its new Onitsuka Tiger store. The iconic Liver Bird has even been transformed into a Liver Tiger.
Other iconic buildings are also being lit with stripes to honor the new Onitsuka Tiger shoe store, which is due to open this week.
Implications - When a company isn't afraid to think big with their promotions, it dramatically improves its odds of reaching a wide audience. Advertising on this scale generates considerable buzz and anticipation, and impresses consumers while simultaneously informing them. A brand that is associated with high-profile initiatives is ultimately more attractive to consumers in the long run.
Other iconic buildings are also being lit with stripes to honor the new Onitsuka Tiger shoe store, which is due to open this week.
Implications - When a company isn't afraid to think big with their promotions, it dramatically improves its odds of reaching a wide audience. Advertising on this scale generates considerable buzz and anticipation, and impresses consumers while simultaneously informing them. A brand that is associated with high-profile initiatives is ultimately more attractive to consumers in the long run.
Trend Themes
1. Iconic Building Branding - Transforming iconic buildings into branded visuals promotes brand awareness and generates buzz.
2. Community Branding - Using community landmarks to promote a brand strengthens the brand's relationship with the local community.
3. Large-scale Promotions - Bold advertising campaigns on a large scale generate anticipation and excitement among consumers.
Industry Implications
1. Retail - Using iconic city landmarks to promote a new store can increase foot traffic and generate interest in the retail industry.
2. Advertising - Large-scale promotions require creative advertising techniques and can be applied in the advertising industry to promote brands and generate buzz.
3. Tourism - Using community landmarks to brand tourism attractions can increase traffic and interest in the tourism industry.
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