The WW x Blue Apron Partnership Takes Cues from the WW Freestyle Program
Laura McQuarrie — December 20, 2018 — Lifestyle
References: BlueApron & prnewswire
As of December 26th—a time of the year when many people are determined to set new health and wellness goals—Blue Apron is launching a WW x Blue Apron partnership inspired by the WW Freestyle program.
WW Freestyle is touted as Weight Watchers' "most effective and livable program to date" and this new partnership supports participants with nourishing, vibrant meals that won't leave people with a sense of lack. Some of the meals that have been crafted for the WW x Blue Apron partnership include chicken bowls, shrimp with Spanish-style potatoes and sweet potato chili, which can be effortlessly tracked on the WW mobile app.
As WW is a global wellness company and a leader in weight management programs, many consumers will appreciate the ease with which they can support a new healthy eating plan in the new year.
WW Freestyle is touted as Weight Watchers' "most effective and livable program to date" and this new partnership supports participants with nourishing, vibrant meals that won't leave people with a sense of lack. Some of the meals that have been crafted for the WW x Blue Apron partnership include chicken bowls, shrimp with Spanish-style potatoes and sweet potato chili, which can be effortlessly tracked on the WW mobile app.
As WW is a global wellness company and a leader in weight management programs, many consumers will appreciate the ease with which they can support a new healthy eating plan in the new year.
Trend Themes
1. Healthy Meal Delivery - The WW x Blue Apron partnership showcases the trend of meal delivery services focused on providing healthy and nourishing meals for weight loss.
2. Personalized Nutrition - The WW Freestyle program offers personalized meal plans and tracks meals on the WW mobile app, representing the trend of customized nutrition for individual dietary needs.
3. Wellness Partnerships - The collaboration between WW and Blue Apron demonstrates the trend of wellness companies partnering with food delivery services to expand their reach and offer convenient healthy meal options.
Industry Implications
1. Meal Delivery Services - The rise of weight loss meal services like WW x Blue Apron highlights a disruptive innovation opportunity in the meal delivery industry to cater to health-conscious consumers.
2. Wellness Programs - Weight management programs such as WW Freestyle present an opportunity for disruptive innovation in the wellness industry by providing effective and easy-to-follow plans for healthy eating.
3. Mobile Apps - The integration of meal tracking features in the WW mobile app exemplifies a disruptive innovation opportunity for mobile app developers to create nutrition-focused applications.
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