World's Largest Corn Maze Promotes McDonald's Coffee
Alex Covert — July 23, 2008 — Marketing
References: adweek.blogs
At 42.6-acres, this corn-maze may be the largest in the world, beating out the previous 40 acre record. Who is the record-breaker? Not sure who owns the Nebraskan cornfield, but the ad belongs to McDonald's.
The maze is open to the public and anyone who makes it through gets a coupon for... what else - a free latte, mocha or cappuccino specialty coffee from McDonald's.
Implications - With advertising saturating most media outlets, consumers are becoming less receptive to messages. As such, corporations are turning to publicity stunts to better spread the word of their products and services. Corporations looking to effectively market themselves to audiences should no longer rely solely on traditional marketing campaigns.
The maze is open to the public and anyone who makes it through gets a coupon for... what else - a free latte, mocha or cappuccino specialty coffee from McDonald's.
Implications - With advertising saturating most media outlets, consumers are becoming less receptive to messages. As such, corporations are turning to publicity stunts to better spread the word of their products and services. Corporations looking to effectively market themselves to audiences should no longer rely solely on traditional marketing campaigns.
Trend Themes
1. Branded Experiences - Companies can create immersive experiences to better engage with consumers and promote their products.
2. Guerrilla Marketing - Creative and unconventional advertising tactics can generate buzz and increase brand awareness.
3. Event Marketing - Using large-scale events or stunts can create memorable experiences that encourage brand loyalty.
Industry Implications
1. Fast Food - Fast food chains can use branded experiences and guerrilla marketing tactics to promote their products and stand out in a crowded market.
2. Outdoor Recreation - Outdoor recreation companies can use large-scale events and immersive experiences to draw in customers and create a loyal fanbase.
3. Agriculture - Agricultural companies can use unique branding and marketing strategies to promote their products and draw attention to the industry as a whole.
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