The Ephemeral Museum in Lisbon
Ines Freitas — March 6, 2009 — Art & Design
References: museuefemero
Here's a museum that is the size of Lisbon. Embracing a concept of art that is neither static nor institutionalized, The Ephemeral Museum encapsulates the work of several street artists, both Portuguese and international in descent.
The concept is simple. To visit the museum, you have to log on to its website and print the maps with the walking circuits. You can also download the podcasts for an audioguide. Every 'exhibit' is identified with a caption--just like a traditional museum. Put on some comfy sneakers and get on the track!
Inaugurated on July 2008, The Ephemeral Museum was created by Fundación Pampero (from the Venezuelan rum brand Pampero) in association with Movimento Acorda Lisboa. Advertising agency Leo Burnett - Lisboa is also a partner.
The concept is simple. To visit the museum, you have to log on to its website and print the maps with the walking circuits. You can also download the podcasts for an audioguide. Every 'exhibit' is identified with a caption--just like a traditional museum. Put on some comfy sneakers and get on the track!
Inaugurated on July 2008, The Ephemeral Museum was created by Fundación Pampero (from the Venezuelan rum brand Pampero) in association with Movimento Acorda Lisboa. Advertising agency Leo Burnett - Lisboa is also a partner.
Trend Themes
1. Street Art Tourism - Opportunities for tourism businesses to offer guided tours and experiences around cities with notable street art installations.
2. Alternative Museums - The rise of museums that feature non-traditional forms of art, such as street art, and prioritize experiential and interactive features.
3. Digital Museum Experiences - Opportunities to create digital and augmented reality museum experiences that can be accessed remotely, providing wider access to art and cultural experiences.
Industry Implications
1. Tourism - With the rise of street art tourism, tour operators and travel companies can create unique travel itineraries to showcase notable street art installations.
2. Museum & Exhibition - Alternative museums, such as The Ephemeral Museum, can provide inspiration for traditional museums and exhibitions to incorporate more interactive and experiential elements in their spaces.
3. Creative Advertising - Partnerships between brands and alternative art initiatives can result in disruptive and engaging advertising campaigns that blur the lines between art and commerce.
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