Urban Outfitters Introduces the New World Wide Brands Program
References: urbanoutfitters & highsnobiety
Retail label Urban Outfitters introduces its latest 'World Wide Brands' program, kicking off the series on February 25th with Indonesia. The project highlights emerging labels every month, spotlighting global streetwear interpretations -- this adopts a broad range of designs including new graphic details to simple traditional denim.
The first drop feature two Indonesian labels, 'Pop Meets Pop' and 'Paradise Youth Club.' Pop Meets Pop is known for its denim expertise alongside bold print details and Paradise Youth Club recognizes classic designs that focus on youth culture. Some highlighting pieces include a translucent waist bag and the '420 indigo' selvedge jeans. Next month, Urban Outfitters plans to continue its World Wide Brands series with Copenhagen's Scandi design translated by Le Fic, Soulland, and Ham Kjobenhavn, with a Canadian range to follow in April.
The first drop feature two Indonesian labels, 'Pop Meets Pop' and 'Paradise Youth Club.' Pop Meets Pop is known for its denim expertise alongside bold print details and Paradise Youth Club recognizes classic designs that focus on youth culture. Some highlighting pieces include a translucent waist bag and the '420 indigo' selvedge jeans. Next month, Urban Outfitters plans to continue its World Wide Brands series with Copenhagen's Scandi design translated by Le Fic, Soulland, and Ham Kjobenhavn, with a Canadian range to follow in April.
Trend Themes
1. Global Streetwear Project - Opportunity for retailers to showcase emerging global streetwear labels and offer unique designs with new graphic details.
2. World Wide Brands - Opportunity for retailers to collaborate with international labels and introduce them to a global customer base.
3. Urban Outfitters' Brand Highlighting Series - Opportunity for retailers to spotlight different regions and their unique streetwear interpretations every month.
Industry Implications
1. Retail - Opportunity for retail companies to expand their offerings with exclusive international streetwear brands.
2. Fashion - Opportunity for fashion designers to collaborate with retailers and showcase their unique designs.
3. Apparel - Opportunity for apparel manufacturers to produce new and innovative streetwear designs for global markets.
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