Supplier Launches Its Youth-Focused Summer 2022 Collection
References: us.supplier-tokyo
Japanese streetwear brand Supplier is launching a new collection just in time for summer. Shot in Shibuya, the campaign is “a celebration of the energy and spirit of Tokyo’s youth-core culture” and showcases the collection of Supplier’s signature silhouettes and best-sellers. The brand has primarily been distributed in Japan and is now available outside of the domestic market due to an international e-commerce expansion. Launched in 2020, Supplier is a driving force in the Japanese streetwear scene and has globally expanded its offices to London, New York, Shanghai, and Amsterdam.
The new summer collection focuses on signature American prints and styles and reimagines them through the lens of Japanese youth fashion. Pushing sporty, fashion-forward casual wear, the brand channels the aesthetics of Southern California and U.S. hip-hop culture with its new range. Interested consumers can visit Supplier's website for more information.
Image Credit: Supplier
The new summer collection focuses on signature American prints and styles and reimagines them through the lens of Japanese youth fashion. Pushing sporty, fashion-forward casual wear, the brand channels the aesthetics of Southern California and U.S. hip-hop culture with its new range. Interested consumers can visit Supplier's website for more information.
Image Credit: Supplier
Trend Themes
1. Youth-centric Streetwear - Brands can capitalize on the energy and creativity of young consumers to create fashion-forward and culturally relevant streetwear.
2. International E-commerce Expansion - Expanding e-commerce platforms can enable brands to reach new global markets beyond their domestic markets.
3. Cultural Fusion Fashion - Combining trendy fashion styles from different cultures can create a new category of fashion for consumers who are looking for something unique and exciting.
Industry Implications
1. Fashion and Apparel - The fashion industry can capitalize on young consumers' energy and creativity by offering youth-centric streetwear and culturally rich fashion products that resonate with them.
2. E-commerce and Retail - E-commerce and retail industries can help brands reach new markets globally through international expansion, increase brand awareness, and boost sales revenues.
3. Marketing and Advertising - Marketers and advertisers can help brands tap into the power of cultural fusion fashion by adopting culturally relevant messaging and imagery to create resonant and engaging promotions.
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