'World Vision Old Spice' Commercial Adds Humor to the Cause
Vittoria Natarelli — July 17, 2010 — Pop Culture
References: worldvision.au & adverblog
Tim Costello stars in 'World Vision Old Spice,' a comedic and charitable spoof on the currently viral Old Spice Guy bits.
Costello starts off in a robe in a bathroom explaining to viewers why we should give to World Vision and how it will help. It seems everyone is ready to jump on the Old Spice Guy train. World Vision Old Spice puts to good use the humor of the Old Spice bits to inform people of the needs of the charity and the world.
Costello starts off in a robe in a bathroom explaining to viewers why we should give to World Vision and how it will help. It seems everyone is ready to jump on the Old Spice Guy train. World Vision Old Spice puts to good use the humor of the Old Spice bits to inform people of the needs of the charity and the world.
Trend Themes
1. Charitable Spoof Videos - Businesses can utilize humor and parody to bring attention to their charitable causes.
2. Humorous Philanthropy - Organizations can use comedy to encourage people to engage with a cause and promote giving.
3. Viral Marketing for Good - Viral marketing techniques, like using popular commercials as inspiration, can be utilized to drive attention to philanthropic organizations.
Industry Implications
1. Nonprofit - Charitable organizations can use humor to bring visibility and attention to their causes, which can ultimately result in increased donations.
2. Marketing and Advertising - Marketing agencies can work with philanthropic organizations to create humorous and viral campaigns that reach a broader audience.
3. Media and Entertainment - Production companies can use their expertise to craft parody videos that both entertain and inform viewers about charitable organizations and their causes.
2.2
Score
Popularity
Activity
Freshness
