Play-Doh's Home Protection Service Prepares Homes for Fun
Laura McQuarrie — August 4, 2021 — Marketing
References: playdohhomeprotectionservice & toyworldmag
Modeling clay toys have a tendency to get into get into all sorts of unexpected places in the home and Play-Doh wants to help parents and kids alike enjoy mess-free play time with its new Home Protection Service. Created to "take the stress out of mess," the service promises to Play-Doh proof the home so that fun and creativity can continue without worry.
To keep the chaos of playtime under control, Play-Doh’s Home Protection squad installs a theatrical experience for kids, and the brand is also offering limited-edition DIY Kits, complete with aprons, tablecloths and more. Families that are spending time at home this summer now don't have to worry about the mess that arts and crafts will make, since it's all about preparing for messes to be made and contained.
To keep the chaos of playtime under control, Play-Doh’s Home Protection squad installs a theatrical experience for kids, and the brand is also offering limited-edition DIY Kits, complete with aprons, tablecloths and more. Families that are spending time at home this summer now don't have to worry about the mess that arts and crafts will make, since it's all about preparing for messes to be made and contained.
Trend Themes
1. Home Protection Services - Play-Doh offers a new home protection service to aid parents in ensuring mess-free playtime for their kids at home.
2. DIY Kits - Play-Doh is also offering DIY kits for families to create their own mess-free play environment at home.
3. Theatrical Play - Play-Doh's Home Protection Squad is offering a theatrical play experience for kids to help control the chaos of playtime.
Industry Implications
1. Toy Industry - Toy companies should consider offering similar home protection services to provide added value to their products.
2. Home Cleaning Industry - Home cleaning services can incorporate mess-proofing services into their offerings to cater to families with young children.
3. Home Decor Industry - Home decor companies can develop product lines specifically catered to parents seeking interior design solutions for mess-free playtime with their kids.
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