World of Niche in NYC Carries Only Three Kinds of Shoes
Rebecca Byers — February 8, 2016 — Fashion
References: freshnessmag
World of Niche is a dynamic new retail concept situated on New York City's Bleecker Street. The sneaker shop is extremely exclusive and can only be accessed through an appointment, at which time interested parties will be able to see the selection. With no photos allowed, however, getting a peek at the interior might mean you will need to get an appointment to fully be in the know.
The innovative concept is an entirely new way to buy limited edition, rare sneakers and is an entirely new approach in an age where elaborate social media scavenger hunts are usually the only way to get your hands on your dream pair.
World of Niche will carry a runner for $300, a high-top for $400 and a hiking boot for $450, with each of the models being available in three colorways. All of the curated collection is contained inside a giant brass ball suspended from the shop's ceiling.
The innovative concept is an entirely new way to buy limited edition, rare sneakers and is an entirely new approach in an age where elaborate social media scavenger hunts are usually the only way to get your hands on your dream pair.
World of Niche will carry a runner for $300, a high-top for $400 and a hiking boot for $450, with each of the models being available in three colorways. All of the curated collection is contained inside a giant brass ball suspended from the shop's ceiling.
Trend Themes
1. Curated Appointment-only Retail - Adapting the concept of appointment-only stores to offer exclusive access to limited-edition products.
2. Experiential Retail - Creating a unique and memorable shopping experience with exclusive access and limited product offerings.
3. Anti-social Media Marketing - Disrupting the traditional marketing strategies by creating hype and interest without the use of social media.
Industry Implications
1. Fashion & Apparel - Designing high-end boutiques that offer limited edition and rare products with a unique shopping experience.
2. Luxury Goods - Utilizing appointment-only stores to offer high-end, exclusive products in a luxury setting.
3. Sneaker Culture - Catering to the sneakerheads by offering limited edition products and an exclusive shopping experience.
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