World First Aid Day
Angela Lowe — September 12, 2006 — Marketing
References: redcross & gushmagazine
To raise awareness for World First Aid Day, a Toronto agency placed life size decals of a woman at the bottom of stairwells in Cineplex Odeon Theatres. From far away it looks extremely realistic, but once you get close you realize it's just a decal with a strong call to action to take a first aid training course. I've always been afraid of tripping down those stairs in the picture!
Implications - Shock advertising, or better known as 'shockervertising,' is a unique way to grasp the attention of your targets. This relies on the viewer becoming fearful of the ad, which helps to drive the advertising medium's message home.
Implications - Shock advertising, or better known as 'shockervertising,' is a unique way to grasp the attention of your targets. This relies on the viewer becoming fearful of the ad, which helps to drive the advertising medium's message home.
Trend Themes
1. Shock Advertising - Leveraging shock value in advertising to capture audience attention and amplify the message.
2. Interactive Decals - Creating interactive and immersive advertising experiences through the use of life-size decals.
3. Safety Awareness Campaigns - Using innovative methods to promote awareness and education around safety practices.
Industry Implications
1. Advertising - Opportunity for advertisers to explore unconventional and impactful ways of reaching their target audience.
2. Entertainment - Incorporating interactive experiences into entertainment venues to enhance the overall customer experience.
3. Health and Safety Education - Adopting new approaches to engage individuals and encourage participation in first aid training courses.
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