Four Celebs Are Putting You to the Test Ahead of World Environment Day
Laura McQuarrie — May 3, 2014 — Eco
References: unep.org & treehugger
June 5th marks World Environment Day in 2014, which is still a ways away, but ahead of it, four celebrities are lending their voices to the UN to raise awareness on some important issues ahead of time.
This year, the United Nations Environmental Programme's theme for World Environment Day is "Raise Your Voice, not the Sea Level." To break this big issue into more manageable pieces, celebrities who are speaking up for the cause are tackling a single issue each, making it much easier for people to concentrate their efforts.
The WED Challenge is asking people to pick a team to be on, whether it's pledging to reduce food waste with Gisele Bündchen, powering down with Don Cheadle, fighting plastic waste with Yaya Touré, or supporting sustainable businesses with Ian Somerhalder, and share efforts with the #WorldEnvironmentDay and #WED2014 tags online.
This year, the United Nations Environmental Programme's theme for World Environment Day is "Raise Your Voice, not the Sea Level." To break this big issue into more manageable pieces, celebrities who are speaking up for the cause are tackling a single issue each, making it much easier for people to concentrate their efforts.
The WED Challenge is asking people to pick a team to be on, whether it's pledging to reduce food waste with Gisele Bündchen, powering down with Don Cheadle, fighting plastic waste with Yaya Touré, or supporting sustainable businesses with Ian Somerhalder, and share efforts with the #WorldEnvironmentDay and #WED2014 tags online.
Trend Themes
1. Environmental Awareness Campaigns - Creating interactive and engaging campaigns that encourages the public to actively participate in preserving the environment.
2. Sustainability Pledges - Encouraging individuals and business owners to commit to reducing waste, protecting natural resources, and adopting sustainable practices.
3. Celebrity Endorsements - Leveraging the fame and influence of celebrities to generate interest and support for environmental causes and initiatives.
Industry Implications
1. Social Media - Social media platforms can provide an effective forum for educating people and mobilizing support for environmental causes and initiatives.
2. Food and Beverage - The food and beverage industry can identify innovative ways to reduce waste and promote sustainable practices, such as using recycled materials for packaging.
3. Tourism - The tourism industry can adopt eco-friendly policies and practices that reduce its environmental impact, such as promoting sustainable transportation and conservation programs.
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