Ponto 1 Promotions Provide Ample Workout Motivation in a Minimal Way
References: adsoftheworld & thisisnthappiness
Two overly simplistic ads taken out by Ponto 1 Gym serve to provide workout motivation to those who want to get fit.
Each page is overwhelmingly simplified, almost completely covered by pink with little details that identify the images as an overweight body. A little mustache at the top of one and a tiny belt at the bottom of the other make people realize that if this is what their body resembles, it is time to hit the gym. Along the bottom in small print it states "look at the size of the problem," further emphasizing the sense of being overwhelmed by too much flesh.
The starkly plain Ponto 1 Gym ads catch the eye as they contrast with other colorful adverts, and are effective in their workout motivation tactic.
Each page is overwhelmingly simplified, almost completely covered by pink with little details that identify the images as an overweight body. A little mustache at the top of one and a tiny belt at the bottom of the other make people realize that if this is what their body resembles, it is time to hit the gym. Along the bottom in small print it states "look at the size of the problem," further emphasizing the sense of being overwhelmed by too much flesh.
The starkly plain Ponto 1 Gym ads catch the eye as they contrast with other colorful adverts, and are effective in their workout motivation tactic.
Trend Themes
1. Simplistic Advertising - Opportunity for businesses to create minimalist ads that stand out from the clutter and grab attention.
2. Body Image Motivation - Potential for businesses to develop fitness-related campaigns that highlight the need for physical improvement and motivate people to exercise.
3. Contrasting Visuals - Idea for businesses to experiment with starkly plain and simple designs to create visual impact and differentiate their brand.
Industry Implications
1. Fitness and Health - Usage of simplistic ads to motivate gym-goers and health-conscious individuals to join fitness programs.
2. Advertising and Marketing - Demand for creative advertising solutions that can effectively convey messages through minimalistic designs.
3. Image Consulting - Opportunity for professionals in the body image industry to utilize simplified visuals to highlight the importance of personal improvement.
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