This Live the Process Collection of Workout Clothes is Ultra Glam
Farida Helmy — July 27, 2014 — Fashion
References: shop.livetheprocess & fashiongonerogue
With beach season upon us, make sure you stay fit and bikini-ready by revving up your workout frequency in these super cute and floral workout clothes. Whoever said we don't need to look good as we sweat hasn't seen this new workout collection in action.
Created by the talented surrealist director David Lynch, the new collection is the handiwork of Lynch and lifestyle brand Live the Process. The ultra chic line of workout clothes not only promises to keep everything in place when you are doing your cardio but makes sure that you look great while doing it. The coolest thing about the Live the Process collaboration however is the fact that portions of the profits will go to help victims of abuse.
The lookbook stars model Alyssa Miller in the glam leggings, corset and sports bras.
Created by the talented surrealist director David Lynch, the new collection is the handiwork of Lynch and lifestyle brand Live the Process. The ultra chic line of workout clothes not only promises to keep everything in place when you are doing your cardio but makes sure that you look great while doing it. The coolest thing about the Live the Process collaboration however is the fact that portions of the profits will go to help victims of abuse.
The lookbook stars model Alyssa Miller in the glam leggings, corset and sports bras.
Trend Themes
1. Artisanal Workout Clothes - The rising popularity of artisanal workout clothes presents opportunities for brands to create unique, high-quality activewear that combines functionality with aesthetics.
2. Floral Workout Clothes - The trend of floral workout clothes brings an opportunity for designers to incorporate nature-inspired prints and patterns into activewear, appealing to consumers seeking a feminine and stylish look while working out.
3. Fashionable Activewear Lookbooks - The emergence of fashionable workout clothes lookbooks offers an innovative way for brands to showcase their collections and inspire consumers to adopt an active lifestyle.
Industry Implications
1. Fashion Industry - The fashion industry can capitalize on the trend of artisanal and fashionable workout clothes by creating innovative activewear that combines style and functionality.
2. Fitness Industry - The fitness industry should embrace the trend of floral workout clothes and collaborate with fashion brands to offer workout apparel that appeals to consumers' desire for both performance and fashion.
3. Social Impact Industry - The collaboration between Live the Process and David Lynch highlights the potential for brands to incorporate social impact initiatives into their business models, creating a positive change while offering desirable products.
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