Wonder Hawaiian Buns Bring Island Taste to the Mainland
Michael Hemsworth — April 25, 2023 — Lifestyle
References: flowersfoods & snackandbakery
The Wonder Hawaiian Buns are being launched just in time for grilling season to offer consumers a way to enhance their favorite meals with a touch of pillowy sweetness. The buns boast a very light texture with just the right amount of sweetness and come in 15-ounce packs with eight servings in each. The buns are perfect for burgers, but will also shine with a range of additional ingredients to make them a versatile option to incorporate into a barbecue spread.
Senior Vice President of Legacy Brands at Flowers Foods John Steed spoke on the Wonder Hawaiian Buns saying, "Consumers are looking for options in the bun category with a sweeter flavor profile. The formula we’ve created for our new Wonder Hawaiian Buns is truly the perfect tropical blend. It’s sweet, yet savory, and the build incorporates our classic Wonder soft texture that is still sturdy enough to pile on the ingredients.”
Image Credit: Flowers Foods
Senior Vice President of Legacy Brands at Flowers Foods John Steed spoke on the Wonder Hawaiian Buns saying, "Consumers are looking for options in the bun category with a sweeter flavor profile. The formula we’ve created for our new Wonder Hawaiian Buns is truly the perfect tropical blend. It’s sweet, yet savory, and the build incorporates our classic Wonder soft texture that is still sturdy enough to pile on the ingredients.”
Image Credit: Flowers Foods
Trend Themes
1. Sweetened Baked Goods - The trend of sweetened baked goods like Wonder Hawaiian Buns offers opportunities for innovation in the development of sweet and savory flavor profiles in baked products.
2. Versatile Grilling Options - The trend of versatile grilling options like Wonder Hawaiian Buns offers opportunities for innovation in the development of cross-functional food products that can pair with any delicious barbecue staple.
3. Island-inspired Foods - The trend of island-inspired foods like Wonder Hawaiian Buns offers opportunities for innovation in the incorporation of new ingredients and flavors into traditional food items.
Industry Implications
1. Bakery Industry - The bakery industry can capitalize on the trend of sweetened baked goods and develop new products that incorporate sweet and savory flavor profiles into baked goods.
2. Food Industry - The food industry can capitalize on the trend of versatile grilling options to develop new cross-functional food products that can pair with any barbecue staple.
3. Fast Food Industry - The fast food industry can capitalize on the trend of island-inspired foods to develop creative new options for burgers, sandwiches, and other classic menu items.
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