Won Hundred's Outpost in Amsterdam is the Brand's First Dutch Store
Rebecca Byers — April 29, 2016 — Business
References: superfuture & retaildesignblog.net
This recently opened boutique from Danish brand Won Hundred is a stunning retail space located in Amsterdam's bustling Raadhuisstraat. Located within an ornate 19th century shopping arcade, the Won Hundred store is considered a landmark stretch of real estate and is an exceptional ode to contemporary minimalist decor.
The experience of the new Won Hundred space in Amsterdam is designed to feel like a disorienting luxe nightclub that mixes an "industrial setting with an architectural edge." The shop's walls are lined with mirrors, which serve as a window to opening up the relatively small environment, which measures at approximately 100-square-meters.
The Amsterdam store was designed in a collaboration between Won Hundred creative director Nikolaj Nielsen and Copenhagen-based architect Tania Mikkelstrup.
The experience of the new Won Hundred space in Amsterdam is designed to feel like a disorienting luxe nightclub that mixes an "industrial setting with an architectural edge." The shop's walls are lined with mirrors, which serve as a window to opening up the relatively small environment, which measures at approximately 100-square-meters.
The Amsterdam store was designed in a collaboration between Won Hundred creative director Nikolaj Nielsen and Copenhagen-based architect Tania Mikkelstrup.
Trend Themes
1. Luxury Boutique Experiences - Opportunities for businesses to create immersive retail spaces that evoke the feeling of a luxurious nightclub.
2. Contemporary Minimalist Decor - Potential for businesses to embrace minimalist design principles in their retail spaces to create a visually appealing and clutter-free environment.
3. Architectural Collaboration - Opportunities for architects and designers to collaborate with fashion brands to create unique and visually stunning retail spaces.
Industry Implications
1. Fashion Retail - Fashion retailers can explore creating boutique experiences that offer customers a memorable and unique shopping environment.
2. Interior Design - Interior designers can incorporate contemporary minimalist decor in their projects to meet the growing demand for clean and modern aesthetics.
3. Architecture - Architects can collaborate with fashion brands to design innovative retail spaces that blend architecture and fashion.
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