Jeremy Gutsche — March 17, 2006 — World
References: news.agendainc
If the human body is the last frontier for advertising space, then St. Louis resident Asia Francis is helping chart new territory - the big, pregnant belly.
Francis, 21, auctioned off the advertising rights to her pregnancy on eBay. The winning bid of $1,000 went to a California Internet company, giving it exclusive rights to temporarily tattoo its brand-name on Francis's belly and broadcast the birth of her daughter live on the Internet. The baby is due any day. (CHINA DAILY, CHINA)
Francis, 21, auctioned off the advertising rights to her pregnancy on eBay. The winning bid of $1,000 went to a California Internet company, giving it exclusive rights to temporarily tattoo its brand-name on Francis's belly and broadcast the birth of her daughter live on the Internet. The baby is due any day. (CHINA DAILY, CHINA)
Trend Themes
1. Pregnancy Advertising - Companies are exploring new ways to advertise through pregnancy and are paying women to brand their baby bumps.
2. Live Birth Broadcasting - Live streaming the birth of a child on social media is becoming more common and raises privacy and ethical concerns.
3. Alternative Advertising Space - Businesses are seeking out unique and unconventional advertising platforms to stand out in a crowded market.
Industry Implications
1. Advertising - Opportunities exist for companies to capitalize on this new trend by offering advertising packages specifically tailored to pregnant women.
2. Live Streaming and Social Media - Live streaming and social media companies could explore partnerships with expecting parents and provide a platform for them to share their birth experiences.
3. Event Planning and Sponsorship - Event planners and sponsorship companies could seize the opportunity to include pregnancy advertising and live birth broadcasts in their event packages.
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