The 'Wolverine Pump Fury HLS' are Perfect Back to School Footwear
Cody Turner — August 27, 2012 — Fashion
References: sneakerfreaker & freshnessmag
Reebok and Marvel have joined forces again to bring us the 'Wolverine Pump Fury HLS' shoes. These genuine kicks are filled with attributes of everyone's favorite bone-claw mutant, Wolverine.
These shoes are the latest in a line of Marvel-inspired footwear from Reebok. The two companies have already collaborated, resulting in the Spider-Man Insta Pump and Captain America Ventilator. The Wolverine Pump Fury HLS shoes feature a fur-covered top, side panels, heel and tongue and the majority of the shoe is covered in a bright yellow overlay. The tongue of the shoe also comes with a "X" pump-up button and the inside sole has a large Wolverine graphic. These kicks are finished off with bright blue bottoms and claw hangtags that easily make these the best possible shoes you could wear when going back to school. No one is going to mess with Wolverine.
These shoes are the latest in a line of Marvel-inspired footwear from Reebok. The two companies have already collaborated, resulting in the Spider-Man Insta Pump and Captain America Ventilator. The Wolverine Pump Fury HLS shoes feature a fur-covered top, side panels, heel and tongue and the majority of the shoe is covered in a bright yellow overlay. The tongue of the shoe also comes with a "X" pump-up button and the inside sole has a large Wolverine graphic. These kicks are finished off with bright blue bottoms and claw hangtags that easily make these the best possible shoes you could wear when going back to school. No one is going to mess with Wolverine.
Trend Themes
1. Superhero-inspired Footwear - Opportunity for Reebok and other footwear companies to create more sneakers inspired by popular comic book characters for the fashion savvy who like to express their fandom through their fashion choices.
2. Novelty Sneaker Collaborations - Opportunity for Reebok and other brands to collaborate with popular culture franchises to create limited edition, collectible sneakers that appeal to fans and collectors alike.
3. Fashionable Athleisure Wear - Opportunity for Reebok and other sportswear companies to continue to merge fashion trends with the performance and comfort of athletic wear to appeal to a wider audience outside of just athletes.
Industry Implications
1. Footwear - Reebok and other footwear companies have the potential to capitalize on the trend of novelty, limited edition sneakers inspired by popular culture franchises.
2. Pop Culture Merchandise - More companies outside of traditional merchandise retailers have the opportunity to create and sell unique, lucrative items to appeal to the fandoms of popular culture franchises.
3. Athletic Wear - Sportswear companies have the opportunity to create more athleisure wear that blurs the line between athletic performance and fashion, resulting in clothing that can be worn both in and out of the gym.
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