The Wolfskin Tech Lab is Attempting to Mix Technology and Design
Kalin Ned — February 19, 2020 — Art & Design
References: wolfskin-techlab & highsnobiety
The Wolfskin Tech Lab has debuted a new range of "modern, ultra-clean, impressively and lightweight jackets" for the Spring/Summer 2020 season. The offerings boast classic and modern styles, each designed to satisfy a performance-driven, as well as an aesthetic function.
The collection seeks to "pioneer technology in outstanding design" and it does so through products that are informed by contemporary stylings, as well as exceptional knowledge within the high-tech, weather-resistant industry.
Wolfskin Tech Lab's Spring/Summer 2020 capsule features a total of 21 designs that embrace a minimalist look. A lot of work has been put into the creation of each garment. Highsnobiety reports that it took the Wolfskin Tech Lab an "average of 18 months to develop [each outerwear piece] and three rounds of prototyping."
Image Credit: Highsnobiety / Ahmed Chrediy
The collection seeks to "pioneer technology in outstanding design" and it does so through products that are informed by contemporary stylings, as well as exceptional knowledge within the high-tech, weather-resistant industry.
Wolfskin Tech Lab's Spring/Summer 2020 capsule features a total of 21 designs that embrace a minimalist look. A lot of work has been put into the creation of each garment. Highsnobiety reports that it took the Wolfskin Tech Lab an "average of 18 months to develop [each outerwear piece] and three rounds of prototyping."
Image Credit: Highsnobiety / Ahmed Chrediy
Trend Themes
1. Ultra-lightweight Jackets - Disruptive innovation opportunity: Develop innovative materials and manufacturing techniques to create even lighter and more functional jackets.
2. Technology-infused Design - Disruptive innovation opportunity: Integrate cutting-edge technology, such as smart fabrics or wearable tech, into jacket designs for enhanced performance and functionality.
3. Minimalist Aesthetic - Disruptive innovation opportunity: Design jackets with a minimalist aesthetic, focusing on clean lines and simplicity, while still incorporating advanced features and functionality.
Industry Implications
1. Outdoor Apparel - Disruptive innovation opportunity: Rethink traditional outdoor apparel by creating ultra-lightweight, technologically advanced jackets that prioritize comfort, durability, and performance.
2. Fashion - Disruptive innovation opportunity: Combine fashion-forward designs with advanced materials and technologies to create jackets that are both stylish and functional.
3. Sportswear - Disruptive innovation opportunity: Develop sportswear jackets that utilize modern designs and innovative materials to enhance athletes' performance and endurance.
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