Storybook Cosmetics Created the 'Wizardry and Witchcraft Liquid Lipsticks'
Riley von Niessen — February 23, 2018 — Fashion
References: global.ulta & storybookcosmetics
Storybook Cosmetics added to its selection of obscure offerings with the 'Wizardry and Witchcraft Liquid Lipsticks,' an exclusive collector's edition launch that can only be found online.
A total of four lipsticks come in the collection, which are dubbed: Merlin, Potions, Sorcerer, and Salem. Respectively, the shades are metallic blue, emerald green, metallic red, and a deep taupe that has subtle mauve undertones.
All of the Wizardry and Witchcraft Liquid Lipsticks come in a case that's made to look like an old spell book, with a faux leather imprint covering it that has classic gold lettering on top. The lipsticks themselves are branded similarly, with each one boasting a brown and gold cap that features a serpentine S.
Image Credit: Storybook Cosmetics
A total of four lipsticks come in the collection, which are dubbed: Merlin, Potions, Sorcerer, and Salem. Respectively, the shades are metallic blue, emerald green, metallic red, and a deep taupe that has subtle mauve undertones.
All of the Wizardry and Witchcraft Liquid Lipsticks come in a case that's made to look like an old spell book, with a faux leather imprint covering it that has classic gold lettering on top. The lipsticks themselves are branded similarly, with each one boasting a brown and gold cap that features a serpentine S.
Image Credit: Storybook Cosmetics
Trend Themes
1. Fantasy-inspired Beauty Products - As consumers demand more unique products, there is an opportunity for cosmetic companies to tap into the growing interest in fantasy-inspired beauty products.
2. Collector's Edition Launches - Creating limited edition launches with exclusive packaging can create extra hype and buzz around product releases.
3. Nostalgic Branding - Drawing on nostalgia and classic themes, such as spell books and ancient texts, can add an extra layer of appeal to beauty products.
Industry Implications
1. Beauty and Cosmetics - Beauty companies can innovate by creating products that draw on fantasy and nostalgia.
2. Packaging and Branding - Design companies can innovate by creating unique and exclusive packaging for limited edition brand collaborations.
3. Collectibles and Merchandise - Companies that produce collectibles and merchandise can expand their range into beauty products to capitalize on the growing trend of fandom-inspired merchandise.
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