Uproot Wines Teaches You to Open Wine Without a Corkscrew
Megan Facciuolo — April 19, 2014 — Lifestyle
References: drinkuproot & foodbeast
Opening a bottle of wine without a corkscrew is a tricky mission. One of life's worst realizations is when you don't have a bottle opener for your alcoholic beverage. Beer bottles are sometimes easier to open without an opener, but wine is a whole other story.
You may have your own DIY ways of opening a bottle of wine without a corkscrew, but the folks at Uproot Wines want to show you their quirky ways -- after all, wine is the company's specialty. The company devised a comical infographic to teach you how to uncork without the uncorking device and some of the ways include a shoe, a hammer, a bike pump and a coat hanger. They seem unbelievable at first, but I guess you can test them out for yourself the next time you can't find a bottle opener.
You may have your own DIY ways of opening a bottle of wine without a corkscrew, but the folks at Uproot Wines want to show you their quirky ways -- after all, wine is the company's specialty. The company devised a comical infographic to teach you how to uncork without the uncorking device and some of the ways include a shoe, a hammer, a bike pump and a coat hanger. They seem unbelievable at first, but I guess you can test them out for yourself the next time you can't find a bottle opener.
Trend Themes
1. Alternative Bottle Opening Methods - There is an innovation opportunity in developing new products or solutions for people to open bottles of wine without a corkscrew, incorporating the unconventional ways shown in Uproot Wines' infographic.
2. DIY Infographics - Companies can create fun, informative infographics to engage with their audience while providing helpful tips related to their products or services.
3. Quirky Marketing Tactics - Implementing unconventional marketing strategies like Uproot Wines' humorous infographic can help businesses stand out and grab the attention of consumers.
Industry Implications
1. Wine Industry - There is an opportunity for wine companies to develop alternative packaging or accessibility features for their products, such as twist-off caps, to appeal to a wider audience including those without a corkscrew.
2. Marketing Industry - Marketing agencies can incorporate unconventional and creative marketing tactics, like Uproot Wines' infographic, to help clients differentiate themselves from competitors and increase brand awareness.
3. Beverage Industry - Companies in the beverage industry can utilize creative packaging designs that incorporate built-in bottle openers or alternative opening methods to provide convenience and novelty for their customers.
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