Waska Tatay Explores Spirituality and Modernity
Vasiliki Marapas — July 17, 2014 — Fashion
References: thomasrousset & itsnicethat
Thomas Rousset and Raphaël Verona’s series of witchcraft photography, 'Waska Tatay,' does not immediately reveal itself. The simple, yellow-and-blue cover is not indicative of the wonderful weirdness that lies within.
The pair traveled to the Altiplano region of Bolivia, where they encountered a bevy of spiritual healers, medicine men and witch doctors; the stuff that fables and folklore are made of. The two were exposed to various rites and rituals associated with these ancient practices.
The most interesting aspect of the project is the way that Rousset and Verona juxtapose the ancient rituals with elements of modernity. For instance, one shot features a witch doctor, complete in ceremonial dress, carrying a cell phone. Another image features two women in costume sitting next to a television and VCR. The result is a series that feels the strain of two very different worlds as they co-exist in the same image.
The pair traveled to the Altiplano region of Bolivia, where they encountered a bevy of spiritual healers, medicine men and witch doctors; the stuff that fables and folklore are made of. The two were exposed to various rites and rituals associated with these ancient practices.
The most interesting aspect of the project is the way that Rousset and Verona juxtapose the ancient rituals with elements of modernity. For instance, one shot features a witch doctor, complete in ceremonial dress, carrying a cell phone. Another image features two women in costume sitting next to a television and VCR. The result is a series that feels the strain of two very different worlds as they co-exist in the same image.
Trend Themes
1. Spiritual Integration - Disruptive innovation opportunity: Exploring ways to integrate ancient spiritual practices with modern technology and customs.
2. Cultural Fusion - Disruptive innovation opportunity: Creating a space where traditional rituals and contemporary elements can coexist and thrive.
3. Visual Storytelling - Disruptive innovation opportunity: Finding new ways of using photography to capture and convey the complex relationship between spirituality and modernity.
Industry Implications
1. Photography - Disruptive innovation opportunity: Developing new techniques and approaches for capturing the essence of diverse cultures and spiritual practices.
2. Technology - Disruptive innovation opportunity: Creating tools and platforms that facilitate the integration of ancient rituals and modern technology.
3. Art and Design - Disruptive innovation opportunity: Encouraging artists and designers to explore the fusion of traditional and contemporary elements in their work.
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