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Festive Blood Orange Lemonades

Clean the Sky - Positive Eco Trends & Breakthroughs

Shake Shack's New Winter Citrusade Combines Key Lime & Blood Orange

— November 15, 2020 — Lifestyle
If you like your festive drinks on the cooler side, you'll be thrilled to hear about Shake Shack's new Winter Citrusade.

Available for a "very limited time," Shake Shack is offering a new Winter Citrusade drink that can be enjoyed one of two ways. For those who like things simple, the regular Winter Citrusade combines Shack-made lemonade with real key lime and blood orange flavors. For something a little different, the Winter Citrusade Fifty/Fifty is half of the original Winter Citrusade, and half organic Harney and Sons iced tea. No matter which option you choose, you'll enjoy seasonal flavors in the form of an ultra-refreshing drink.

The new organic Winter Citrusade can be found now at participating Shake Shack locations.

Image Credit: Shake Shack
Trend Themes
1. Winter Citrusade Drinks - Disruptive Innovation Opportunity: Develop a line of innovative and unique winter citrusade drinks with unexpected flavor combinations to stand out in the market.
2. Organic Beverages - Disruptive Innovation Opportunity: Create a range of organic beverages, including lemonades and iced teas, to cater to the growing demand for healthier and sustainable drink options.
3. Seasonal Flavors - Disruptive Innovation Opportunity: Experiment with different seasonal flavors and ingredients to create limited-time drinks that bring excitement and anticipation to customers.
Industry Implications
1. Fast Food Chains - Disruptive Innovation Opportunity: Fast food chains can introduce unique and innovative beverage options to attract customers and differentiate themselves from competitors.
2. Beverage Manufacturing - Disruptive Innovation Opportunity: Beverage manufacturers can explore the creation of organic and seasonal drinks to meet consumer demands for healthier and more exciting beverage choices.
3. Restaurant Industry - Disruptive Innovation Opportunity: Restaurants can incorporate seasonal and creative citrusade drinks into their menus to enhance customer experience and drive sales.
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