Calvet Kitchen Introduces Consumers to Regional Wines
Michael Hemsworth — March 10, 2022 — Lifestyle
References: talkingretail
Calvet Kitchen is an online content series that will introduce consumers to a new kind of wine each episode in a bid to help them liven up their favorite meals and more.
The content series from the French wine brand will be available in 10 countries and has an aim to reach two-million consumers every time a new episode is launched. The campaign will feature 10 of the brand's wines that have been selected especially for the endeavor and cover six French AOPs.
Managing Director for the UK and Ireland at Les Grands Chais de France Mark Kears commented on Calvet Kitchen saying, "Through the new Calvet Kitchen campaign, we want to engage directly with our consumers by creating rich content that is entertaining but also educational so they can learn about Calvet and become more familiar with the different wines in the range, especially those from less well-known appellations.”
The content series from the French wine brand will be available in 10 countries and has an aim to reach two-million consumers every time a new episode is launched. The campaign will feature 10 of the brand's wines that have been selected especially for the endeavor and cover six French AOPs.
Managing Director for the UK and Ireland at Les Grands Chais de France Mark Kears commented on Calvet Kitchen saying, "Through the new Calvet Kitchen campaign, we want to engage directly with our consumers by creating rich content that is entertaining but also educational so they can learn about Calvet and become more familiar with the different wines in the range, especially those from less well-known appellations.”
Trend Themes
1. Wine and Food Pairing - The Calvet Kitchen content series introduces a new kind of wine in each episode to help consumers liven up their meals, presenting an opportunity for companies to explore and innovate in wine and food pairing technology.
2. Online Content Creation - Calvet Kitchen uses an online content series to engage with consumers and educate them about their wines, presenting an opportunity for companies to explore new forms of online content creation for brand promotion.
3. Digital Marketing for Wine Industry - Calvet Kitchen's digital marketing approach to engaging with consumers raises the opportunity for other wine-related brands to explore digital marketing techniques to improve their reach and engagement with customers.
Industry Implications
1. Wine Industry - Calvet Kitchen introduces their range of wines to consumers, demonstrating an opportunity for wine industry professionals to explore unique marketing tactics to increase sales and engagement with their products.
2. Culinary Industry - The wine and food pairing focus of Calvet Kitchen presents an opportunity for culinary industry professionals to explore food and wine pairing technology innovation as a unique selling point for restaurants and other food-based businesses.
3. Digital Marketing Industry - Calvet Kitchen's use of digital marketing tactics presents an opportunity for digital marketing industry professionals to explore unique approaches to promote brands in the wine and food industry, using innovative technology and creative strategies.
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