Aaron Purser Shows Life Without a Window Cleaner for Mirrors
Anne Booth — October 6, 2013 — Marketing
References: behance.net & behance.net
Aaron Purser designs an advertising campaign focusing on ‘Windex,’ the window cleaner, creating humorous portrait shots. Purser’s idea behind the campaign is that without ‘Windex’, surfaces will be so dirty where problems can then occur. His campaign focuses on mirrors and how mistakes happen when they are not cleaned properly.
With this said, the tag-line Purser uses for his ads is: “Don’t use a dirty mirror.” The images show a girl who has applied makeup all over her face because the bathroom mirror was not cleaned properly. There are also two young men who have problems shaving due to their dirty mirrors as well. The ad encourages people to use ‘Windex’ in order to clean surfaces immaculately so that these problems never occur.
This clever campaign is bold and hilarious showing that there are more uses for the window cleaner, then well, cleaning windows.
With this said, the tag-line Purser uses for his ads is: “Don’t use a dirty mirror.” The images show a girl who has applied makeup all over her face because the bathroom mirror was not cleaned properly. There are also two young men who have problems shaving due to their dirty mirrors as well. The ad encourages people to use ‘Windex’ in order to clean surfaces immaculately so that these problems never occur.
This clever campaign is bold and hilarious showing that there are more uses for the window cleaner, then well, cleaning windows.
Trend Themes
1. Humorous Advertising Campaigns - Opportunity for companies to showcase their products in an entertaining way to attract consumer attention and create a memorable impact.
2. Cleanliness Awareness Marketing - Opportunity to educate consumers on the importance of maintaining cleanliness and offer innovative solutions to their daily cleaning routine.
3. Visual Storytelling Ads - Opportunity to tell a compelling story visually to engage the audience and create a long-lasting brand image.
Industry Implications
1. Cleaning Supplies Industry - Opportunity for companies to showcase their cleaning products and target consumers who value cleanliness and hygiene in their daily lives.
2. Cosmetics Industry - Opportunity for cosmetic brands to promote their products as a solution to beauty mishaps that occur due to unclean mirrors and surfaces.
3. Advertising Industry - Opportunity for advertisers to create bold and humorous campaigns like Aaron Purser's to capture audience attention and convey impactful messages.
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