Wild Willett Food Targets Millennial Parents with Active Children
Laura McQuarrie — July 11, 2019 — Lifestyle
References: wildwillettfood & nosh
Wild Willett Food creates healthy snacks for kids in the form of high-protein jerky that's infused with fruit. The brand's fruity beef jerky products introduce never-before-seen flavors like Playful Papaya, Sassy Strawberry and Spunky Savory that are free from gluten, nitrates/nitrites and MSG. Each of these nourishing snacks, sold in a resealable pouch, boasts six grams of protein.
With its unique beef jerky snacks, the brand targets Millennial parents who are looking for snacks that will give energy and nourishment to their active children.
Although jerky was once seen as a junk food product that was full of sodium, nitrites and MSG, a new wave of better-for-you snacks is emerging to help consumers enjoy a protein-packed snack that's rich in minerals.
With its unique beef jerky snacks, the brand targets Millennial parents who are looking for snacks that will give energy and nourishment to their active children.
Although jerky was once seen as a junk food product that was full of sodium, nitrites and MSG, a new wave of better-for-you snacks is emerging to help consumers enjoy a protein-packed snack that's rich in minerals.
Trend Themes
1. Healthy Snack Alternatives - Creating healthier options for traditionally unhealthy snacks, like fruit-infused jerky, provides an opportunity for disrupting the snacking industry.
2. Innovative Flavor Combinations - Introducing never-before-seen flavors, such as Playful Papaya and Sassy Strawberry, opens up possibilities for unique and disruptive jerky products.
3. Protein-enriched Kids Snacks - Catering to Millennial parents who want protein-packed snacks for their active children creates new opportunities in the children's food market.
Industry Implications
1. Snack Food - The snack food industry can tap into the growing demand for healthier snacks by offering fruit-infused jerky as an alternative.
2. Food and Beverage - The food and beverage industry can explore innovative flavor combinations, like infused fruit flavors in jerky, to create unique and disruptive products.
3. Children's Food - Targeting Millennial parents with protein-enriched snacks for their active children presents opportunities for disruption and growth in the children's food market.
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