The Urban Decay Oz Palette is Whimsical
Aiman Sattar — February 12, 2013 — Fashion
Ready for a blast of Disney, cosmetics and Hollywood withe the Urban Decay Oz palette? Urban Decay has launched two limited edition palettes inspired by the upcoming film OZ the Great & Powerful based on the novel The Wonderful Wizard of Oz by L. Frank Baum.
These insanely gorgeous palettes have been inspired by the movie’s characters the Good Witch and the Bad Witch. Urban decay’s limited edition palettes are loaded with beautiful, never-before-seen shades you’ll die to have.
The film's hot cast includes Michelle Williams, Milla Kunis and the Heartthrob James Franco. The Urban Decay team spend hours to extract the color inspiration from the images of the movie, resulting a magnificent palette.
Try Michelle Williams’ ethereal, spellbinding look with the Glinda Palette or get Mila Kunis’ captivating, edgy onscreen look with the Theodora Palette.The Glinda Palette features a dreamy, celestial design awash in a sheer backdrop of pink, gold and peach, while The Theodora Palette features a moody, colorful skyscape flanked by Rorschach-like patterns.
You can use the cool, collectible tin by popping out the original finished palette with your own UD shades.
These insanely gorgeous palettes have been inspired by the movie’s characters the Good Witch and the Bad Witch. Urban decay’s limited edition palettes are loaded with beautiful, never-before-seen shades you’ll die to have.
The film's hot cast includes Michelle Williams, Milla Kunis and the Heartthrob James Franco. The Urban Decay team spend hours to extract the color inspiration from the images of the movie, resulting a magnificent palette.
Try Michelle Williams’ ethereal, spellbinding look with the Glinda Palette or get Mila Kunis’ captivating, edgy onscreen look with the Theodora Palette.The Glinda Palette features a dreamy, celestial design awash in a sheer backdrop of pink, gold and peach, while The Theodora Palette features a moody, colorful skyscape flanked by Rorschach-like patterns.
You can use the cool, collectible tin by popping out the original finished palette with your own UD shades.
Trend Themes
1. Limited Edition Cosmetics - Explore the disruptive innovation opportunity of creating limited edition cosmetics inspired by popular films and characters.
2. Character-inspired Cosmetics - Discover the disruptive innovation opportunity of developing cosmetic palettes that are inspired by specific movie characters, offering consumers a chance to recreate their favorite looks.
3. Collaborative Cosmetics - Embrace the disruptive innovation opportunity of collaborating with popular entertainment brands to create unique and themed cosmetic collections.
Industry Implications
1. Beauty and Cosmetics - The beauty and cosmetics industry can capitalize on the trend of creating limited edition and character-inspired products to attract movie and pop culture enthusiasts.
2. Entertainment - The entertainment industry can explore partnerships with cosmetics brands to create collaborative collections that tie in with movie releases and attract fans.
3. Fashion and Film Merchandise - Fashion and film merchandise industries can consider expanding into cosmetics collaborations to offer fans a comprehensive range of products inspired by their favorite movies.
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