Whyte & Mackay Has Partnered with Sink The Pink This Season
Michael Hemsworth — November 30, 2019 — Marketing
References: whyteandmackay & conveniencestore
Gin brand Whyte & Mackay has announced a partnership with drag queen collective Sink The Pink to help launch a new gin just in time for the holiday season. The partnership will see the new Wildcat Bramble gin promoted as part of the Sink The Pink's campy Christmas show that will be embarking on a five-week run starting next month in Islington, London. The collaboration comes hot off the heels of a previous partnership and is sure to be well-received by patrons who take in the Christmasy drag-focused performance this season.
Head of Modern Spirits at Whyte & Mackay Kenny Nicholson spoke on the new partnership saying, "Following the success of our partnership with Sink The Pink’s first nationwide tour, where we partied with more than 6,000 Wildcats, we couldn’t wait to reunite for their Christmas production. Sink The Pink’s eclectic audience captures the spirit of Wildcat and we’re looking forward to continuing the partnership into 2020. Watch this space!”
Head of Modern Spirits at Whyte & Mackay Kenny Nicholson spoke on the new partnership saying, "Following the success of our partnership with Sink The Pink’s first nationwide tour, where we partied with more than 6,000 Wildcats, we couldn’t wait to reunite for their Christmas production. Sink The Pink’s eclectic audience captures the spirit of Wildcat and we’re looking forward to continuing the partnership into 2020. Watch this space!”
Trend Themes
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Industry Implications
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