The Whitetooth Brewing Company Was Inspired by a Ski Resort
Mishal Omar — December 6, 2016 — Marketing
References: hiredgunscreative & packagingoftheworld
The Whitetooth Brewing Company was named after a ski resort in Golden, British Colombia and the brand's beers are also inspired by this theme.
In designing the labeling for these beers, the creative agency 'Hired Guns Creative' chose to hit home the outdoorsy, adventurous theme of the brand's name. As a result, each of the labels on the six different beers feature imagery related to outdoor sports. The labels reveal everything from snow boarding, hiking in icy weather, and parachuting, to white water rafting dirtbiking and mountain climbing.
The Whitetooth Brewing Company offers beers that are high in quality, while the branding of its bottles are dynamic, eye-catching and work to emphasize the theme of the beer itself.
In designing the labeling for these beers, the creative agency 'Hired Guns Creative' chose to hit home the outdoorsy, adventurous theme of the brand's name. As a result, each of the labels on the six different beers feature imagery related to outdoor sports. The labels reveal everything from snow boarding, hiking in icy weather, and parachuting, to white water rafting dirtbiking and mountain climbing.
The Whitetooth Brewing Company offers beers that are high in quality, while the branding of its bottles are dynamic, eye-catching and work to emphasize the theme of the beer itself.
Trend Themes
1. Adventure-themed Craft Beers - Craft beer companies can explore the outdoor adventure theme for designing their product packaging and branding.
2. Sports-inspired Beer Labeling - Beer makers can create labeling designs that reflect various sports activities and lifestyles for different varieties of their product.
3. Premium Craft Beer Branding - Brands can differentiate themselves in the competitive craft beer market by focusing on unique, eye-catching packaging and branding.
Industry Implications
1. Craft Beer - Craft beer makers can explore the adventure and sports themes in their branding and storytelling.
2. Outdoor Sports - The outdoor sports industry can collaborate with craft beer makers to create unique beer flavors and branding concepts that reflect their shared lifestyle and interests.
3. Creative Design - Design agencies can create custom branding concepts, designs and illustrations for craft beer makers that reflect the outdoor sports and adventure themes.
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