Sony's New WhiteMagic LCDs are Glare-Resistant and Energy-Effecient
Omar Yusuf — August 10, 2011 — Eco
Because LCD screens are infamously difficult to view during the daytime hours, Sony has pioneered a technology called WhiteMagic which allegedly remedies the age-old nuisance posed by the Sun!
Although the new WhiteMagic tech is scalable to almost any size, the demonstration occurred on a 3-inch, smartphone-sized screen. Armed with what Sony calls "outdoor mode," this screen is capable of saving incredible power by adding white to the three-color RGB system that monitors and televisions typically use. This means you don't have to fiddle around with your brightness and contrast settings; simply flip a switch on the small TV and whatever you're watching will be visible, regardless of the outside light.
And here's the kicker: the WhiteMagic LCD switch saves approximately 50% of your power -- your battery will last twice as long and you'll be able to genuinely enjoy your mobile device under the sometimes-scathing sunlight.
Although the new WhiteMagic tech is scalable to almost any size, the demonstration occurred on a 3-inch, smartphone-sized screen. Armed with what Sony calls "outdoor mode," this screen is capable of saving incredible power by adding white to the three-color RGB system that monitors and televisions typically use. This means you don't have to fiddle around with your brightness and contrast settings; simply flip a switch on the small TV and whatever you're watching will be visible, regardless of the outside light.
And here's the kicker: the WhiteMagic LCD switch saves approximately 50% of your power -- your battery will last twice as long and you'll be able to genuinely enjoy your mobile device under the sometimes-scathing sunlight.
Trend Themes
1. Glare-resistant Screens - The development of glare-resistant screens provides an opportunity for manufacturers to improve outdoor visibility on various devices.
2. Energy-efficient Displays - The innovation of energy-efficient displays opens up possibilities for longer battery life and reduced power consumption in electronic devices.
3. Sun-proof Technology - The emergence of sun-proof technology creates new opportunities for improved screen visibility and usability in bright sunlight conditions.
Industry Implications
1. Consumer Electronics - The consumer electronics industry can leverage glare-resistant screens and energy-efficient displays to enhance the user experience of smartphones, tablets, and other devices.
2. Automotive - The automotive industry can incorporate glare-resistant screens to improve visibility in vehicle infotainment systems and enhance driver safety.
3. Outdoor Equipment - The outdoor equipment industry can utilize sun-proof technology to develop durable and reliable displays for sports watches, GPS devices, and outdoor gadgets.
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