Pampers' 99.1 FM Plays a White Noise Sound to Soothe Newborns
Laura McQuarrie — January 9, 2015 — Marketing
References: creativecriminals
In order to provide babies (and subsequently, moms) with a way to fall into a peaceful sleep, Pampers set up a radio station that only broadcasts a white noise sound.
Time and time again, white noise has been scientifically proven to be a pleasing sound to babies, since it tends to mimic the comforting atmosphere of the womb. While Pampers acknowledges that this kind of technology has been around for ages, and that there are already a number of dedicated stations for white noise, branding 99.1 FM as 'ZZZ Radio,' a dedicated station for babies offered an affordable way for Filipino moms to turn on radio static, without having to shell out hundreds of dollars for a white noise machine.
Time and time again, white noise has been scientifically proven to be a pleasing sound to babies, since it tends to mimic the comforting atmosphere of the womb. While Pampers acknowledges that this kind of technology has been around for ages, and that there are already a number of dedicated stations for white noise, branding 99.1 FM as 'ZZZ Radio,' a dedicated station for babies offered an affordable way for Filipino moms to turn on radio static, without having to shell out hundreds of dollars for a white noise machine.
Trend Themes
1. White Noise for Babies - Creating dedicated stations or platforms that provide white noise sound specifically designed for soothing babies presents an opportunity for innovation in the baby products industry.
2. Radio as a Soothing Tool - Exploring the use of radio as a medium to deliver calming sounds to infants opens up possibilities for disruption in the entertainment industry.
3. Affordable Sleep Solutions - Developing low-cost alternatives, such as dedicated radio stations or apps, that offer soothing sounds for babies can disrupt the market for expensive sleep aids.
Industry Implications
1. Baby Products - The baby products industry can benefit from incorporating dedicated white noise solutions in their product offerings, providing parents with more sleep options for their babies.
2. Entertainment - The entertainment industry can explore incorporating white noise radio as a new genre or category to cater to the needs of parents and infants.
3. Consumer Electronics - The consumer electronics industry can consider developing affordable white noise machines or integrating white noise features into existing products, making it more accessible to a wider customer base.
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