This Unusual Burger Features White Buns Sprinkled with Black Sesame Seeds
Katherine Pendrill — October 16, 2015 — Lifestyle
References: timeoutbeijing & grubstreet
McDonald's China recently debuted a burger that features two stark white buns sprinkled with black sesame seeds. In recent years, fast food companies have dyed their burgers a wide variety of colors. The latest burger creation features an unusual white bun.
The 'Modern China Burger' is designed to transcend culture boundaries and appeal to customers across the country. The burger itself features a pork patty, bacon, iceberg lettuce and creamy dressing. The contents are sandwiched between two stark white buns, which are covered in black sesame seeds. The buns are designed to celebrate black sesame seeds, which are a common ingredient in Chinese cuisine.
Although the burger may not appeal to everyone, the dish demonstrates that McDonald's China is experimenting with new ways to appeal to its broad customer base.
The 'Modern China Burger' is designed to transcend culture boundaries and appeal to customers across the country. The burger itself features a pork patty, bacon, iceberg lettuce and creamy dressing. The contents are sandwiched between two stark white buns, which are covered in black sesame seeds. The buns are designed to celebrate black sesame seeds, which are a common ingredient in Chinese cuisine.
Although the burger may not appeal to everyone, the dish demonstrates that McDonald's China is experimenting with new ways to appeal to its broad customer base.
Trend Themes
1. Colored Fast Food Creations - The trend of fast food companies dyeing their burgers in various colors presents opportunities for innovative and eye-catching menu items.
2. Cultural Fusion Burgers - Combining ingredients and flavors from different cultures in burgers can create unique and appealing dining experiences that transcend cultural boundaries.
3. Novel Bun Designs - Exploring unconventional bun designs like white buns sprinkled with black sesame seeds can add visual interest and intrigue to burger offerings.
Industry Implications
1. Fast Food - Fast food chains can embrace the trend of colored burger creations and offer innovative menu items that capture customers' attention.
2. Food and Beverage - The concept of cultural fusion burgers presents opportunities for food and beverage companies to experiment with unique flavors and combinations.
3. Restaurant Supply - The demand for novel bun designs can create opportunities for restaurant supply companies to develop and distribute innovative bun options.
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